Launch Potato · 1 month ago
Campaign Performance and QA Analyst
United States
Full-time
Remote
Entry, Mid Level
$1,500/mo - $2,500/mo
2+ years expLaunch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through various brands. The Campaign Performance and QA Analyst will be responsible for maintaining quality assurance standards, overseeing operational processes, and optimizing campaign launches to ensure they meet industry standards and organizational objectives.
Marketing & Advertising
Responsibilities
Supporting quality assurance for our financebuzz.com and allaboutcookies.org domains
Maintaining the currently implemented process for building, setting up, and testing tracking URLs across all campaigns and platforms to ensure the highest quality
Reconciling reporting between our internal tracking platforms and external client platforms to ensure proper tracking
Conducting investigations when there is an offer discrepancy or malfunction and finding suitable resolutions
Reviewing platform documentation and internal product setup to find areas of improvement and working with the Operations team to determine next steps to close the gap
Working closely with the Operations team to ensure QA standards are consistently met
Communicating with internal stakeholders on process improvements
Analyzing ad hoc performance reports to improve company efficiency of revenue delivery, product improvement, or general site issues
Monitoring revenue, conversions, impressions, and clicks to ensure proper reporting when a new offer is created, links are changed, or in other necessary circumstances
Monitoring offer goals to ensure all goals are firing properly after creation
Ensuring QA is successfully implemented with any new process that is rolled out
Quickly becoming a subject matter expert for all QA related processes
Qualification
Required
You're available to work 40 hours per week, Monday - Friday
You're comfortable working somewhere between 7:00 am to 6:00 pm Eastern Standard Time
You have outstanding communication, presentation, and interpersonal skills and are fluent in English, both written and spoken
You're highly detail-oriented and reliable
You have excellent administrative skills with the ability to multitask and adapt in a fast-paced remote environment is required
2-3 years in operations or quality assurance and expertise in digital media advertising
Exceptional attention to detail
Ability to thrive in a fast-paced environment
Understanding of Postback URL tracking and other performance marketing methods of tracking
Experience with Tune & Yieldspark or similar tracking tools
Experience with Asana or other project management tools
Experience with Looker or similar BI tools like Tableau or PowerBI
Proven abilities to analyze performance reports to improve company efficiency of revenue delivery, product improvement, or general site issues
Proven problem solving abilities and #BetterEveryDay mindset
You are proactive and will search for opportunities, not just being given tasks/tickets
Excellent organizational and communication skills
Fluent in english, both written and verbal
Ability to work East Coast hours consistently
Company
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Van Horn
CTO / Founder
Apurva Shah
Chief Financial Officer
Company data provided by crunchbase