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Siemens Healthineers · 7 hours ago

Sr Product Marketing Manager, Treatment Planning Solutions (TPS) - REMOTE

United States

Full-time

Remote

Senior Level

$107K/yr - $147K/yr

Siemens Healthineers is a leader in medical technology, committed to pioneering breakthroughs in healthcare. They are seeking a Senior Product Marketing Manager for Treatment Planning Solutions to create and manage global commercial marketing strategies for their Digital Oncology portfolio, focusing on the Eclipse TPS Software.

Health CareHealth DiagnosticsMedicalMedical Device

Responsibilities

Represent the digital oncology product line as a subject matter expert for Treatment planning at trade shows, KOL visits, scientific meetings, and industry working groups

Maintain up to date product knowledge and trends including competitor products

Identify market needs and opportunities via customer research, competitive analyses, and industry expertise

Collaborate with Product Management on treatment planning product roadmap to ensure customer needs are met and align on the commercial and marketing strategy

Collate, organize, and structure feedback from customers, and GEO Sales & Marketing to ensure customer feedback are fed into product roadmaps and offers

Lead development and execution of product launches, bringing creativity, vision and brand awareness

Develop and communicate product insights, positioning, and value proposition throughout the organization crafting alignment around the goals of the company

Work closely with education, and professional services team to ensure training and deployment needs are designed to ensure effective adoption of our solutions, for the various customer segments, adapting as necessary over time

Generate marketing materials and sales training content for use by downstream regional/geographic marketing teams worldwide

Partner with GEO marketing leaders to establish consistency in product positioning and branding in all key markets

Work with Sales to analyze sales trends and develop customer segmentation strategies for targeted product launches, and growth initiatives. Ensure the commercial strategy aligns with local needs and a targeted country approach

Works with the Geo Marketing team to identify training needs and opportunities for internal sales team and distributor partners

Work with and build key clinical partners with a view to increasing representation at national and international conferences and events and through scientific publications

Make product obsolescence and discontinuation decisions for lifecycle management in coordination with product management and commercialization team

Manage time accordingly so projects/tasks are run on time and escalate when key milestones will not be met

Willingness to travel 25-50% of the time

Fluent in the English language, other language experience desirable

Perform other duties as assigned

Qualification

Product MarketingTreatment Planning SolutionsEclipse SoftwareRadiation OncologyMarket ResearchSales TrainingPowerPointBusiness ToolsCommunication SkillsTeam CollaborationOrganizational Skills

Required

Bachelor's Degree (or equivalent experience)

Career experience in the field of Radiation Oncology, Treatment Planning/ Dosimetry is a must

Experience with treatment planning solutions (Eclipse and/ or other vendors)

Understanding of radiation therapy customers, their requirements & clinical workflow

Skilled in PowerPoint presentations and creating marketing documentation

Results driven with a passion to learn more

Extremely organized and able to work well in a fast-paced, collaborative environment

A team player with creative ideas around marketing with a business mind

Excellent communication, presentation and writing skills

Proficient in utilizing business tools such as: Microsoft Word, Excel, and PowerPoint

Willingness to travel 25-50% of the time

Fluent in the English language, other language experience desirable

Preferred

Experience working in commercialization, product launches and pricing strategies (desirable)

Understanding of digital applications/ cloud applications and the SaaS business model (desirable)

Experience in the healthcare, healthcare IT or software industry with implementing scalable enterprise solutions (desirable)

Benefits

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability insurance

Paid parking/public transportation

Paid time off

Paid sick and safe time

Company

Siemens Healthineers

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Siemens Healthineers is a healthcare technology company that provides diagnostic and therapeutic products and services. It is a sub-organization of Siemens.

Founded in 1847