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CorePower Yoga · 1 month ago

Growth Marketing Coordinator

Denver, CO, USA

Full-time

Hybrid

Entry, Mid Level

$25/hr - $30/hr

2+ years exp

CorePower Yoga is looking for a passionate and detail-oriented growth marketing coordinator who focuses on email, SMS and app notification marketing. This role supports driving engagement, acquisition, and retention across email, SMS, and app marketing channels.

BeautyFitnessHealth CareWellness

Responsibilities

Plan, track, and deploy marketing campaigns across email, SMS, and app channels, ensuring timely and accurate execution

Coordinate the creative process for all email, SMS, and app deliverables, including concepting, creative ideation, and providing constructive feedback to the Creative Team

Collaborate with the Growth Marketing Intern to prepare, schedule, and QA campaigns across email, SMS, and app marketing platforms

Collaborate with third-party vendors as needed to support campaign execution

Create UTM trackers for marketing campaigns and reporting

Assist the Associate Growth Marketing Manager in creating performance-driven strategies that align with business goals for customer acquisition, engagement, and retention, and present these strategies to the Marketing and Creative Teams

Develop and execute creative and engaging campaigns to enhance brand awareness, promote subscriber value, and drive brand affinity

Monitor campaign performance metrics, analyze results, and identify opportunities for optimization and growth

Conduct A/B testing and leverage data insights to refine messaging, segmentation, and channel performance

Compile key learnings month-over-month and highlight actionable insights to inform content development and overall channel strategies (both campaigns and automated flows)

Prepare and deliver monthly and weekly reports by channel

Provide actionable insights and recommendations to improve channel performance and achieve marketing objectives

Qualification

Digital marketing experienceMarketing automation platformsAnalytical skillsCreative writingA/B testingProject managementPassion for fitnessMicrosoft Office proficiencyCommunication skillsTeam playerAttention to detailRelationship building

Required

2+ years of brand and/or growth marketing specific experience. Must have hands-on experience in a digital marketing-specific role for a large brand or agency

Strong analytical skills with the ability to interpret data and translate it into actionable insights

Creative mindset with experience in crafting engaging content and campaigns

Strong creative writing, proofreading, and editing skills

Understanding of brand-appropriate language and ability to follow brand guidelines

A self-driven, team player who takes initiative

Excellent project management skills and attention to detail

Familiarity with A/B testing methodologies and campaign optimization techniques

Excellent written and verbal communications skills

Ability to build relationships with individuals with diverse personalities and styles and at different levels of seniority

Thrives in a fast-paced environment and can prioritize while working under multiple deadlines

Proficiency in the Microsoft Office suite: Outlook, Word, PowerPoint, Excel, etc.; knowledge or familiarity of Asana, Smartsheet, Google Sheets, Google Slides and Google Analytics

Must demonstrate CorePower Yoga values: Empower Everyone, Grow Forward, Laugh Together, Practice Gratitude, Build Community