Director, Social & Content jobs in United States
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Kraken · 1 month ago

Director, Social & Content

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$117K/yr - $260K/yr
date10+ years exp

Kraken is a mission-focused company rooted in crypto values, seeking a leader to shape its presence across the social and content landscape. The role involves building a social and content strategy, leading teams, and driving operational excellence to enhance Kraken's narrative and engagement in the competitive crypto space.

BitcoinBlockchainCryptocurrencyEthereum
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Growth Opportunities

Responsibilities

Build and evolve a social and content strategy that drives engagement, traffic, and measurable product conversion across a diverse portfolio of Kraken products and sub-brands
Lead multiple workstreams across products and sub-brands: aligning with stakeholders, removing blockers, and driving ideas from concept to launch with smart measurement and constant iteration
Shape and protect Kraken’s narrative across all platforms, including a unified social playbook that defines tone of voice, brand behavior, and content standards worldwide
Identify and scale into emerging channels, formats, and cultural touch points that keep Kraken ahead of the curve
Lead, mentor, and empower a high-performing team of social media and community managers across global regions and time zones
Drive operational excellence - onboarding new tools, workflows, and technology to maximize team speed, creativity, and agility

Qualification

Social strategy leadershipContent strategy developmentTeam buildingMentoringCrypto industry experienceSocial publishing toolsAnalytics platformsData-driven mindsetCreative self-starterExecution skillsGlobal collaboration

Required

10+ years leading social and content strategy in fast-moving, highly competitive environments
Proven success driving social strategy across complex product ecosystems - crypto experience a major plus
Experience building and leading social teams from the ground up, including hiring, structure, workflows, and culture
Deep knowledge of modern social publishing tools, listening and analytics platforms, and AI-driven content workflows
Confident leading globally distributed teams and collaborating across regions, functions, and time zones
Be willing to roll up sleeves and jump in, solve problems, and protect the brand when it matters most

Company

Kraken

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Glassdoor4.5
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Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.
dateFounded in 1911
location
Remote First, US
people-size1001-5000 employees
web-link
https://www.kraken.com/

Funding

Current Stage
Late Stage

Leadership Team

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David Ripley
CEO
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Trevor Rutar, MBA
Chief Executive Officer and Managing Director of Kraken Bank
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Company data provided by crunchbase