GlueIQ · 1 month ago
Data & Analytics Specialist
Coral Gables, FL
Full-time
Hybrid
Entry, Mid Level
2+ years expGlueIQ is a creative consultancy focused on fostering connections between people, process, and tools for meaningful growth. They are seeking a Data & Analytics Specialist to connect complex datasets and transform information into actionable insights that enhance strategy and performance. The role involves collaborating with various teams to power the intelligence behind the agency's operations.
AdvertisingCreative AgencyDigital Marketing
Responsibilities
Build, enhance, and maintain dashboards, performance summaries, and reporting frameworks across paid media, owned channels, and campaign activity
Use ETL tools or data-blending platforms to connect, transform, and unify multiple data sources (paid media platforms, site analytics, CRM, etc.)
Troubleshoot data discrepancies and ensure accuracy, consistency, and reliability across reporting environments
Conduct ongoing analysis of campaign performance (awareness, engagement, conversion, attribution, ROAS, CPM/CPC/CPA, etc.) to surface meaningful trends and insights
Interpret large, multi-source datasets to deliver clear, actionable insights to internal teams and clients
Translate analytical findings into strategic recommendations that enhance media planning, audience targeting, and creative direction
Support the development of audience segmentation, customer journey mapping, and behavioral insights to strengthen messaging and channel strategy
Provide pre-campaign research, forecasting, and data context to anchor strategic and creative work in real-world intelligence
Monitor in-flight campaign performance to identify opportunities, diagnose underperformance, and inform mid-flight optimizations
Develop A/B and multivariate testing frameworks across media and creative assets to guide continual learning
Collaborate with Media Planners and Buyers to refine targeting, messaging, pacing, and investment strategies based on insight-driven recommendations
Apply foundational attribution understanding to help interpret channel contribution and cross-platform interactions
Use analytics and BI tools such as Google Analytics, Adobe Analytics, Looker Studio, Tableau, Power BI, or similar
Pull and analyze data from platforms including Meta, Google Ads, DV360, TikTok, YouTube, LinkedIn, and others
Work with ETL or data preparation tools (e.g., Adverity, Tableau Prep, Power Query, or similar) to blend and process multi-source data
Uphold data quality through validation checks, troubleshooting, and consistent monitoring of source inputs
Qualification
Required
2–5 years of experience in marketing analytics, data analysis, or performance reporting — agency experience preferred
Strong proficiency in analytics or BI tools (e.g., GA4, Looker Studio, Tableau, Power BI)
Familiarity with ETL tools, data preparation workflows, or automated data pipelines
Experience working with platform data across paid social, search, programmatic, and web analytics
Proficiency with Excel/Sheets (pivot tables, v-lookups, functions) and comfort working with large datasets
Ability to translate complex data into compelling narratives that guide decision-making
Clear communication skills with the ability to partner effectively across teams
A mindset grounded in curiosity, clarity, and continual improvement
Preferred
Experience with SQL or scripting languages (Python/R) for data manipulation or automation
Knowledge of marketing mix modeling (MMM), attribution concepts, or econometric approaches
Experience with CDPs, CRM datasets, or marketing automation platforms
Understanding of brand lift, incrementality testing, and cross-channel measurement framework
Benefits
Glue-IQ pays 100% of Health plan premium (health, dental, vision)
Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
401k Profit-Sharing Plan
Client-specific benefits and perks
Office located in heart of Coral Gables
Company
GlueIQ
Glueiq is a marketing and strategy consultancy that offers creative strategy technology and pixel-perfect design and more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gaston Legorburu
Founder & CEO
Recent News
2026-01-11
Company data provided by crunchbase