A2MAC1 - Decode the future · 1 month ago
Regional Marketing Manager - EMEA & Americas
Detroit, MI
Full-time
Onsite
Senior Level
5+ years expA2MAC1 is a leading provider of automotive benchmarking and data analytics worldwide. The Regional Marketing Manager will accelerate growth across the EMEA and Americas regions by generating demand and enhancing brand visibility through targeted digital marketing initiatives and impactful events.
AutomotiveInformation TechnologySoftware
Responsibilities
Plan, execute, and optimize regional lead generation campaigns aligned with global marketing strategies
Develop and manage lead nurturing workflows to drive prospects through the sales funnel
Tailor global brand awareness campaigns to regional markets, adapting messaging, content, and channels to local audiences
Create, adapt, and manage content for region-specific channels, ensuring alignment with A2MAC1's brand standards
Collaborate with colleagues across the marketing organization to refine regional marketing approaches based on customer needs, market intelligence, and business priorities
Coordinate with local stakeholders to ensure event initiatives support regional priorities and global marketing objectives
Collaborate with the Event Manager EMEA & NA to deliver impactful events that enhance brand visibility, generate leads, and strengthen customer relationships
Monitor, analyze, and report on regional marketing performance, providing insights and improvement recommendations
Track KPIs across campaigns, lead generation, customer engagement, and brand awareness to measure impact and inform strategy
Qualification
Required
5+ years of experience in B2B marketing
Strong background in digital marketing, demand generation, and lead nurturing
Knowledge of event management
Experience working in global organizations with regional responsibilities
Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes
Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize initiatives
Deep understanding of demand generation, lead nurturing, and digital marketing channels throughout the sales funnel
Skilled in content creation and localization, with talent for storytelling
Strong stakeholder management abilities to align cross-functional teams with regional priorities
Comfortable operating in fast-paced, global environments
Willingness and flexibility to travel
Preferred
Background in automotive and/or SaaS is a plus
Proficiency with marketing CRM tools (HubSpot or Zoho Marketing Automation preferred)
Native English speaker preferred; French is a plus
Company
A2MAC1 - Decode the future
A2MAC1 is a leading global provider of benchmarking and engineering insights, dedicated to decoding the future of the automotive and mobility industries.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-01-01Acquired
Leadership Team
Frank Bunte
CEO & Board Advisor
Recent News
2025-09-09
EIN Presswire
2025-06-06
Company data provided by crunchbase