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LexisNexis Risk Solutions · 1 month ago

Customer Lifecycle & Retention Marketing Manager

New York, NY

Full-time

Onsite

Mid Level

$73K/yr - $122K/yr

LexisNexis Risk Solutions is a global leader in information and analytics, aiming to advance science and improve health outcomes. The Customer Lifecycle & Retention Marketing Manager will drive engagement and retention for subscription products, focusing on creating personalized marketing campaigns that enhance the user experience for academic researchers.

AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware

Culture & Values

H1B Sponsor Likely

Responsibilities

Develop and manage lifecycle marketing programs that support subscribers from onboarding to renewal

Create and optimize automated messaging flows using platforms like Braze and Pendo to guide users through key milestones and maximize conversion

Implement strategies to boost user engagement, encourage renewals, and minimize cancellations

Collaborate with acquisition teams on campaigns to re-engage inactive users and support upsell and cross-sell initiatives

Work effectively with colleagues across Product, Marketing, Content, Ecommerce, and Analytics teams

Use data and analytics to monitor performance and identify opportunities for improvement

Champion continuous optimization of messaging and campaign effectiveness

Ensure all communications reflect Elsevier’s brand standards, responsible communication practices, and data privacy requirements

Contribute to user adoption efforts across individual and institutional channels by adapting journey paths to varied needs

Qualification

Customer lifecycle marketingRetention marketingMarketing automation platformsData analytics toolsPersonalized marketingWritten communicationCollaborative approachAdaptability

Required

Experience in customer lifecycle, retention, or CRM marketing, especially with SaaS or subscription products

Proficient with Braze or similar marketing automation platforms

Understanding of customer segmentation, journey mapping, and personalized marketing approaches

Ability to design, execute, and measure campaigns that increase engagement and retention

Comfortable using analytics tools such as Adobe Analytics or Tableau to inform decisions

Strong written communication skills, able to make complex information clear and engaging

Interest in supporting the academic research community and understanding user needs

Collaborative approach and adaptability in a dynamic environment

Preferred

Familiarity with Pendo or other in-product messaging tools is a plus

Benefits

Generous holiday allowance with the option to buy additional days

Health screening, eye care vouchers and private medical benefits

Wellbeing programs

Life assurance

Access to a competitive contributory pension scheme

Save As You Earn share option scheme

Travel Season ticket loan

Electric Vehicle Scheme

Optional Dental Insurance

Maternity, paternity and shared parental leave

Employee Assistance Programme

Access to emergency care for both the elderly and children

RECARES days, giving you time to support the charities and causes that matter to you

Access to employee resource groups with dedicated time to volunteer

Access to extensive learning and development resources

Access to employee discounts scheme via Perks at Work

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

Company

LexisNexis Risk Solutions

Glassdoor4.0

LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.

Founded in 2000

Alpharetta, Georgia, USA

10001+ employees

https://risk.lexisnexis.com

H1B Sponsorship

LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (129)

2024 (132)

2023 (86)

2022 (98)

2021 (125)

2020 (53)