Little Caesars Pizza · 1 week ago
Marketing Manager - Latin America & Caribbean
Florida, United States
Full-time
Hybrid
Mid, Senior Level
5+ years expLittle Caesars Pizza is a company that prioritizes the growth of its colleagues and invests in their future. In this role, you will oversee marketing and advertising activities for franchisees in the Latin America & Caribbean region, focusing on driving sales and brand growth while providing support and direction to local marketing efforts.
Food and Beverage
Responsibilities
Plan, develop and execute marketing programs based on consumer insights and business needs
Work with media and creative agencies to develop and execute marketing programs that fulfill brand needs
Lead cross-functional projects to ensure collaboration and support to marketing initiatives that drive business goals
Support, coach, and counsel franchisees with local store marketing programs
Assure brand standards are consistently met across the region
Assesses regional performance and opportunities across all franchisees
Travel within region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs
Provides analysis and recommendations related to regional initiatives
May assist with regional market tests such as but not limited to new products, promotions, and pricing
Develop branded training programs for local marketing teams
Analyzes marketing plan effectiveness and cost efficiencies with franchisee for priority situations. Provides further developmental recommendations as needed
Communicates with franchisees, marketing staff and senior management on marketing plans and strategies. Ensures timely, accurate and thorough marketing communication to assigned area of responsibility
Collects and analyzes annual ad-plan for all assigned franchisees. Provides recommendations and coaches as necessary to stimulate further sales and/or further target investment dollars
Identifies and develops marketing action plans, including local store marketing, for priority markets and priority store situations. Assist when needed in plan execution
Conducts meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing
Qualification
Required
Bilingual English/Spanish communication skills required
Bachelor's degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered
Five years proven experience developing and executing marketing plans
The ability to analytically and statistically evaluate print, broadcast, marketing effectiveness, overall sales and competitive trends
Knowledge and understanding of vertically integrated marketing philosophies
Excellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups
Experience in agency processes as briefing, creative development and media planning
Ability to influence internal and external stakeholders and drive cross-functional collaboration
Evidence of well-developed verbal and written communication and presentation skills
Excellent analytical and problem-solving skills
Excellent planning, time-management, organizational, and multi-tasking skills
Demonstrated proficiency with Microsoft Office applications, Excel, PowerPoint, Word, Adobe Acrobat
The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines
The ability to work evenings and weekends and in the store as required and directed
Preferred
Experienced in the retail or consumer goods industry, preferably in field marketing
Understands basic restaurant operations, particularly customer service
Company
Little Caesars Pizza
ABOUT LITTLE CAESARS® Little Caesars, the Best Value in Pizza*, was founded by Mike and Marian Ilitch as a single, family-owned restaurant in 1959 and is headquartered in downtown Detroit, Michigan.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2014-01-01Private Equity
Leadership Team
Leigh Burnside
Chief Financial Officer
R
Rebecca Mellichampe
Chief Operating Officer
Recent News
2025-12-14
2025-12-10
Company data provided by crunchbase