Bubble · 1 month ago
Cultural Strategist
New York, NY
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
4+ years expBubble is a modern skincare brand seeking a Cultural Strategist and Copywriter to enhance their brand voice and storytelling. The role involves tracking cultural trends, writing compelling copy, and collaborating with various teams to create culturally relevant content.
BeautyHealth CareWellness
Responsibilities
Track trends, language, and behaviors across TikTok, Instagram, YouTube, Reddit, Discord, and emerging platforms
Identify cultural moments and shifts that matter to Bubble and translate them into clear ideas and brand opportunities
Write standout copy across social, campaigns, brand moments, product storytelling, and creator-facing ideas
Partner with Creative on campaign direction, messaging, and story angles
Help shape the brand’s voice and make sure we communicate in a way that feels modern, warm, and true to our audience
Develop culturally rooted POVs, insights decks, and clear recommendations for Marketing and Creative
Support Social with platform-native ideas, trend-driven concepts, and fast-turn copy
Collaborate with Community to bring audience insight into everything we create
Work with PR to identify cultural hooks for press moments and brand storytelling
Champion language, tone, and cultural sensitivity across the brand
Qualification
Required
4 to 8 years in cultural strategy, creative strategy, or copywriting at an agency or brand
A deep understanding of TikTok and how to write for platform-native formats
Strong writing samples that show range and insight
Experience turning cultural insight into creative ideas
You come from a creative agency, publisher, or culture-driven brand
You are both a thinker and a writer. You can see the idea and also write it in a way that feels alive
You understand youth culture, internet behavior, and what makes something feel current
You move fast and stay grounded in clarity and good judgment
You bring strong POVs and are comfortable guiding teams toward what will resonate
You can write in different tones but understand when to use the Bubble voice
You know what makes something culturally relevant rather than simply trend-driven
You thrive in collaboration and love working directly with Creative and Social teams
Preferred
A passion for beauty, youth culture, or lifestyle brands is a plus
Company
Bubble
Bubble is a science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-10-01Series Unknown
2020-08-01Pre Seed
Leadership Team
Shai Eisenman
Founder & CEO
Recent News
Global Cosmetics News
2025-11-14
2025-09-19
2023-09-25
Company data provided by crunchbase