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Kraken · 1 week ago

Sr Manager, Marketing Analytics - Breakout Prop

United States

Full-time

Remote

Mid, Senior Level

$127K/yr - $254K/yr

5+ years exp

Kraken is a mission-focused company dedicated to accelerating global adoption of crypto and blockchain technology. As a Senior Manager of Marketing Analytics, you will architect Breakout Prop’s marketing data ecosystem, implementing tracking infrastructure and reporting frameworks to turn marketing data into actionable insights.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

Responsibilities

Build the foundation: Design and implement a reliable, scalable marketing data infrastructure, ensuring accurate tagging, attribution, and data flow across channels

Implement tracking systems: Own and optimize tools like Google Tag Manager, Segment, or Tealium to ensure end-to-end visibility of the user journey

Develop dashboards & reporting: Create intuitive, automated dashboards and visualizations in platforms like Tableau, Looker, or Periscope to surface insights for executives and cross-functional teams

Analyze and interpret performance: Lead analyses that uncover drivers of acquisition, activation, retention, and LTV. Provide actionable recommendations that improve marketing efficiency and revenue

Investigate data abnormalities: When the data doesn’t come back as expected, you proactively investigate so that by the time leadership see it, there is an explanation or a hypothesis to chase

Model and forecast: Build and refine attribution models, cohort conversion studies, CLTV frameworks, and response models to guide growth decisions

Partner cross-functionally: Collaborate with Growth Marketing, Product, and Finance to ensure a single source of truth for marketing performance

Champion data culture: Establish best practices for data governance, measurement frameworks, and experimentation standards across the marketing organization

Qualification

Marketing analyticsAttribution modelsSQLGoogle AnalyticsBusiness Intelligence platformsData visualizationPaid media understandingCuriosity for cryptoSystems thinkingCommunication skills

Required

5+ years of experience in marketing analytics, ideally in a growth-stage or digital-first company

Exceptional quantitative and analytical skills with deep fluency in interpreting marketing and growth data

Expert knowledge of digital marketing analytics — attribution models, CLTV modeling, response modeling, and cohort analysis

Intermediate SQL skills and proficiency in at least one major BI platform (Tableau, Looker, or Periscope)

Advanced experience with Google Analytics, Adobe Analytics, or Heap, and tag management platforms (Google Tag Manager, Segment, or Tealium)

Strong understanding of paid media, web analytics, and user journey tracking

Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences

A systems thinker who thrives in startup environments — you enjoy building structure where none exists yet

Curiosity and enthusiasm for the crypto ecosystem — comfort navigating an evolving, data-rich but fast-changing market

Company

Kraken

Glassdoor4.5

Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.

Founded in 1911

Remote First, US

1001-5000 employees

https://www.kraken.com/

Funding

Current Stage

Late Stage

Leadership Team

David Ripley

CEO

Trevor Rutar, MBA

Chief Executive Officer and Managing Director of Kraken Bank

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