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Entrust · 1 month ago

Director, Strategic Events

United States - Field

Full-time

Hybrid

Director/Executive

10+ years exp

Entrust is an industry leader in identity-centric security solutions, seeking a Director of Strategic Events to lead their global event strategy. This role involves planning and executing high-impact events that enhance Entrust's brand and drive business results through strategic partnerships and engagement with key decision-makers.

Enterprise SoftwareFraud DetectionInformation TechnologyInternetSecuritySoftware

Responsibilities

Own Entrust’s global event strategy, defining the purpose, audience, and success criteria for Tier 1 events and flagship industry tradeshows

Lead the planning and execution of Entrust’s major events and C-level experiences, ensuring alignment with corporate objectives, brand storytelling, and go-to-market priorities

Partner with Sales, Product Marketing, and Brand teams to ensure events showcase Entrust’s leadership, innovation, and value to customers and partners

Oversee event portfolio management, including calendar planning, resource allocation, and prioritization to ensure high ROI and impact

Develop playbooks and frameworks for event execution, measurement, and lead follow-up — ensuring consistency and scalability across the global marketing organization

Integrate events into the broader marketing ecosystem, partnering with Growth Campaigns to ensure pre- and post-event engagement flows drive measurable pipeline progression

Manage agency and vendor relationships, ensuring excellence in logistics, production, and attendee experience

Establish event performance metrics — tracking ROI, engagement quality, and pipeline influence through consistent reporting and analytics

Partners closely with Brand, Content, Product Marketing, Campaign teams to align event themes and content — but does not own campaign strategy, regional activation, or paid media

Accountable for event strategy, execution, and ROI — ensuring experiences contribute to awareness, engagement, and pipeline growth

Collaborates with Sales leadership on attendee strategy, executive participation, and event follow-up to ensure measurable business outcomes

Serves as the center of excellence for experience design, defining Entrust’s event standards, tiering, and measurement frameworks globally

Lead and mentor a global team of event professionals responsible for experience design, logistics, and stakeholder engagement

Qualification

B2B event marketingEvent strategyROI measurementExperiential marketingGlobal brand activationEvent automation technologiesCross-functional partnershipsExecutive presenceStakeholder managementLogistics managementBudget managementInternational event experienceCybersecurity knowledgeLeadershipCommunication

Required

10+ years of experience in B2B event marketing, experiential marketing, or global brand activation, with at least 5 years leading large-scale corporate events

Proven success designing and delivering events that drive measurable pipeline influence and elevate executive relationships

Strong understanding of event strategy, logistics, and ROI measurement in a B2B or technology environment

Demonstrated ability to manage agencies, budgets, and stakeholder expectations at a global scale

Excellent leadership, communication, and executive presence — capable of influencing senior stakeholders and representing Entrust externally

Skilled in building strong cross-functional partnerships with Sales, Marketing, and Product teams

Must be able to lawfully work within the US and have unrestricted work authorization for US

Preferred

Experience using event and marketing automation technologies to enhance attendee engagement and measure outcomes

Background or experience in Cybersecurity or related industry

International Event experience across EMEA and APAC as well as NAMER

Benefits

Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.

Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.

Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.