Senior Manager, Brand Architecture & Activation jobs in United States
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Pernod Ricard · 1 day ago

Senior Manager, Brand Architecture & Activation

positionNYC Metro Area
timeFull-time
remoteOnsite
senioritySenior Level
money$131K/yr - $163K/yr
date7+ years exp

Pernod Ricard is a global premium spirits and wine company, and they are seeking a Senior Manager, Brand Architecture & Activation for Skrewball. This role involves leading brand strategy, overseeing innovation and packaging development, and creating activation platforms to enhance the brand's presence in the market.

Food and BeverageManufacturingWine And Spirits
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Culture & Values
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H1B Sponsor Likelynote
Hiring Manager
Brett Medina
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Responsibilities

Contribute to the development of Skrewball’s brand strategy within Pernod Ricard’s global framework, leveraging consumer insights and identifying growth opportunities
Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth
Oversee new product development, packaging updates, limited editions, and exclusive releases
Manage range enhancement and rationalization projects, including restages, formats, and sustainability-driven packaging initiatives
Develop campaign-led activation platforms, guidelines, and tools (POSM) in collaboration with cross-functional teams
Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints

Qualification

Brand managementBrand strategyConsumer insightsPackaging developmentCross-functional project managementCommunication skillsCollaboration skillsProblem-solving skills

Required

7+ years of experience in brand management, preferably in spirits, beverage, or consumer goods
Strong expertise in brand strategy, consumer insights, and packaging development
Proven ability to manage cross-functional projects and influence stakeholders
Excellent communication, collaboration, and problem-solving skills

Company

Pernod Ricard

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Pernod Ricard produces distilled beverages including a range of wines and spirits.
dateFounded in 1975
location
Paris, Ile-de-France, FRA
people-size10001+ employees
web-link
https://www.pernod-ricard.com

H1B Sponsorship

Pernod Ricard has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (1)
2022 (2)
2021 (1)
2020 (3)

Funding

Current Stage
Public Company
Total Funding
$5.3B
2025-10-29Post Ipo Debt· $1.4B
2025-02-24Post Ipo Debt· $841.55M
2024-04-29Post Ipo Debt· $1.61B

Leadership Team

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Florence Tresarrieu
Global Senior Vice President, Investor Relations, Treasury and Group Cash Performance
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Pierre-Yves Calloc'h
Global Chief Digital Officer
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Recent News

MarketScreener
The Capital Group Companies Now Holds Over 5% of Voting Rights in Pernod Ricard
2025-12-29
MarketScreener
The Capital Group Companies Crosses 5% Voting Rights Threshold in Pernod Ricard
2025-12-29
MarketScreener
Pernod Ricard to Sell US Sparkling Wines Activities to Trinchero Family
2025-12-17
Company data provided by crunchbase