Logitech · 1 day ago
Sr. Digital Customer Marketing Manager
Logitech is a company committed to making a positive global impact while fostering a flexible work culture. They are seeking a Sr. Digital Customer Marketing Manager to lead marketing initiatives that enhance their presence on retail partner e-commerce platforms, utilizing data-driven strategies to boost customer engagement and revenue growth.
Consumer Electronics
Responsibilities
Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform
Collaborate with product and brand teams to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement
Use data insights to strategically influence product visibility and ensure alignment with Logitech’s growth objectives
Define KPIs and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance
Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics
Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings
Identify opportunities for improving the retail partner’s platform presence, such as SEO enhancements, content optimization, and functionality improvements
Collaborate with stakeholders to ensure Logitech’s products remain top-of-mind in search rankings and overall visibility
Implement strategies to defend and grow Logitech’s share of search within critical categories
Partner closely with internal teams (sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities
Act as the primary point of contact for the retail partner, building positive relationships and enabling seamless collaboration
Stay abreast of competitive activity within the partner’s platform and adjust strategies as needed
Develop strategies to surpass incremental sales goals while supporting overall category growth
Provide recommendations for new marketing opportunities or initiatives based on shifts in consumer trends and product performance data
Drive promotions and seasonal campaigns aimed at boosting visibility and sales
Qualification
Required
Bachelor's degree in Marketing, Business, related field or equivalent industry experience
Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI
Deep understanding of e-commerce platforms and search optimization tools
Analytical mindset with strong proficiency in data analysis and ROI modeling
Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners
Preferred
Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms
Experience working within a digital marketing agency or collaborating closely with one
Familiarity with working in fast-paced environments that require agile and iterative problem-solving
Benefits
Comprehensive and competitive benefits packages
Flexible working environments
Support a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing
Company
Logitech
At Logitech, our purpose is to extend human potential in work and play.
H1B Sponsorship
Logitech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (14)
2023 (58)
2022 (42)
2021 (51)
2020 (35)
Funding
Current Stage
Late StageRecent News
2024-05-12
2024-05-07
Company data provided by crunchbase