amika · 1 day ago
Director of Ecommerce
Brooklyn, NY
Full-time
Hybrid
Director/Executive
$140K/yr - $150K/yr
8+ years expAmika is a Brooklyn-born, salon-raised haircare brand committed to sustainability and innovation. They are seeking a passionate and strategic Director of Ecommerce to drive growth and performance across their DTC business, focusing on enhancing customer experience and ecommerce operations.
Consumer GoodsFashion
No H1B
Hiring Manager
Sasha L.
Responsibilities
Lead and execute amika’s DTC ecommerce strategy, driving sales, conversion, and site performance across loveamika.com and loveamika.ca
Partner with the AVP of Ecommerce and cross-functional leaders in Marketing, Creative, Planning, and Ops to define priorities, site goals, and key initiatives. Maintain a DTC calendar that aligns with and supports the overall brand marketing calendar
Partner with the AVP of Ecommerce to manage and execute exclusivity elements, margin-building onsite offerings, discount strategy, and promotional calendar, ensuring that all external needs are documented and tracked
Translate brand and promotional strategies into compelling, conversion-oriented site experiences that drive both performance and brand equity
Oversee day-to-day operations, ensuring on-time and high-quality execution of site updates, product launches, and campaign activations
Partner with Brand and Product Marketing to maintain a best-in-class GWP and exclusive merchandise strategy
Collaborate with the Paid Media team on landing page strategies to ensure performance and storytelling are optimized across acquisition channels
Own site merchandising strategy — ensuring that product presentation, categorization, and navigation enhance discovery, conversion, and storytelling
Partner with the Site Merchandising Manager and Paid Media team to optimize PDPs, PLPs, and homepage content based on performance data and customer journey insights
Partner with digital marketing on SEO strategy and execution to ensure amika’s DTC experience is discoverable, competitive, and aligned with brand positioning
Collaborate with the Creative and Brand teams to ensure site content aligns with brand identity, seasonal priorities, and overarching marketing strategy
Champion customer-first thinking — leveraging UX, design, and data insights to continually improve the online shopping experience
Ensure internal team alignment of promotional strategy and activations prior to the content briefing process, as well as subsequent briefings for DTC related activations
Oversee site operations, partnering with the Site Ops Manager and Operations team to ensure inventory availability and accuracy
Serve as key business stakeholder for platform enhancements, integrations, and testing — including site speed, checkout optimization, and personalization features
Work cross-functionally to manage implementation of technical improvements, site tools, and backend workflows to improve efficiency and customer experience
Lead the development team and prioritize the pipeline in line with brand and business goals. Partner with the team on QA, releases, and troubleshooting to maintain best-in-class site performance
Partner with the Site Ops Manager, Sales, and Planning teams on monthly forecasts and revenue goals, aligning site initiatives with inventory, promotions, and marketing moments
Own ecommerce sales KPIs including conversion rate, AOV, and UPT, ensuring promotional and merchandising levers are optimized to achieve sales and margin targets
Drive onsite execution of commercial strategy — including promotional cadence, evergreen programs, exclusives, GWPs, merchandising, and seasonal events
Contribute to annual planning and budgeting processes for ecommerce channel performance and operations
Partner with Marketing, CRM, and Retention teams to align site experience with campaign calendars and lifecycle marketing strategies
Collaborate with Creative, Product Development, and Brand teams to ensure new product launches and core franchises are merchandised strategically and supported online
Act as a connective thread across Ecommerce, Marketing, and Operations teams — fostering transparency, communication, and joint problem solving
Manage and mentor two direct reports: Site Operations Manager and Site Merchandising Manager
Provide coaching, professional development, and clarity of expectations to drive high performance and engagement
Foster a culture of accountability, collaboration, and continuous improvement within the Ecommerce function
Qualification
Required
8–10 years of experience in ecommerce within beauty, fashion, or lifestyle brands
DTC experience required
Proven expertise in ecommerce site management, digital merchandising, UX optimization, and SEO best practices
Strong understanding of ecommerce platforms and related tech stack tools (CMS, DAM, PIM, merchandising tools)
Comfortable managing multiple projects within Asana or other project management tools (Monday, Wrike, etc.)
Demonstrated experience driving sales growth through site experience, conversion optimization, and operational excellence
Possesses robust analytical and project management capabilities, with the skill to manage multiple priorities effectively
Excellent collaboration and communication skills, with the ability to influence across teams and present in large groups with leadership stakeholders
Strategic thinker with a bias for action and a passion for innovation, problem-solving, and creating joyful customer experiences
Bachelor's degree required
Preferred
beauty and prestige highly preferred
Shopify headless experience preferred
Company
amika
amika has grown to become one of the largest independent hair care brands in the U.S.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-05-12Acquired
Leadership Team
Reuben Carranza
Chief Executive Officer
Scott Semple
Chief Financial Officer
Recent News
Global Cosmetics News
2025-11-14
Global Cosmetic Industry Magazine
2025-11-01
Company data provided by crunchbase