Terraformation · 1 month ago
Senior Marketing Campaign Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $130K/yr
7+ years expTerraformation is committed to restoring the world’s forests to reverse climate change. As a Senior Marketing Campaign Manager, you will define and execute integrated campaigns targeting corporate sustainability leaders and climate investors, focusing on generating qualified pipelines and deepening engagement through various marketing strategies.
AgricultureAgTechEnvironmental ConsultingFarming
Responsibilities
Plan and run multi-channel demand generation campaigns across digital, content, events, and targeted outreach
Design account-based campaign plans that surface high-value prospects and support Sales in advancing early-stage opportunities
Produce campaign content such as webinar abstracts, event descriptions, speaker profiles, nurture summaries, and social posts
Collaborate with content, design, product marketing, and sales teams to align messaging and ensure cohesive execution
Track campaign performance, engagement, and sourced pipeline; recommend optimizations
Create an event calendar of curated conferences, roundtables, and webinars that support broader campaign plans and sales and company objectives
Lead annual event planning, tiering, and selection to support campaign and sales goals
Oversee event-focused promotions, landing pages, attendee outreach, and pre/post-event workflows
Directly manage event planning for key programs; supervise a part-time event coordinator during peak conference season (approx. Sept–Nov)
Manage post-event lead capture, enrichment, routing, and reporting
Maintain and optimize the marketing tech stack to research, identify, and nurture leads (including HubSpot, Apollo.io, Linktree, Allied Offsets, webinar tools, and integrations)
Own and manage the end-to-end lead flow processes with a focus on quality and fit for a highly-defined buyer profile
Manage forms, landing pages, imports, data hygiene, deduping, and mapping templates
Maintain MQL criteria and collaborate with Sales on qualification expectations and SLAs
Build dashboards, attribution models, and reporting for campaigns and pipeline development
Identify opportunities to advance demand gen maturity (lead scoring, automated routing, triggers, and real-time notifications)
Qualification
Required
7+ years of experience in B2B marketing, demand generation, campaign management, or integrated marketing
Experience in climate, carbon markets, sustainability, or impact investing
Demonstrated ability to plan and execute multi-channel campaigns that drive measurable pipeline
Hands-on experience with CRM/marketing automation platforms (HubSpot strongly preferred)
Experience coordinating or managing events – both virtually and in-person – within broader campaign strategies
Strong project management skills and comfort managing contractors or part-time event support
Excellent written and verbal communication skills with the ability to craft campaign content
Ability to analyze marketing data, generate insights, and optimize workflows and programs
Willingness to travel domestically and internationally (approx 15%)
Preferred
Familiarity with segment marketing, ABM and demand gen strategies in a startup or growth-stage environment
Knowledge of event technologies, digital marketing platforms, and modern B2B lead capture tools
Proven experience developing integrated marketing campaigns and planning/executing conferences or events in an international, multi-region context
Company
Terraformation
Terraformation wants to solve climate change.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$44.33MKey Investors
U.S. Department of Agriculture
2024-10-29Grant· $4.18M
2023-10-23Series Unknown· $0.15M
2021-09-14Equity Crowdfunding· $5M
Leadership Team
Jad Daley
President
Recent News
terraformation.com
2025-11-15
Company data provided by crunchbase