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2K · 1 month ago

Staff Researcher, Consumer Insights

Frisco, Texas, United States

Full-time

Onsite

Senior Level, Lead/Staff

6+ years exp

2K is a global video game company known for publishing influential titles. They are seeking a highly skilled Staff Researcher to lead consumer insights strategy and provide player insights based on research and data analysis.

Developer APIsPublishingSoftwareSportsVideo Games

H1B Sponsor Likely

Responsibilities

Lead consumer insights strategy for 2K’s portfolio of core franchises

Contribute to the research & insights team’s ‘research excellence pillar’, with a focus on strong cross-functional partnerships, methodological rigor and product impact

Serve as a trusted advisor to key internal partners across teams; build and cultivate relationships with diverse groups, from the more analytically minded to more creative professionals, and teams with varying levels of experience working with insights professionals

Be responsible for the overarching Learning Agenda for your franchise(s) and/or Business Units (BUs)

Identify, design, and complete qualitative and quantitative market research studies

Use innovative research methods to uncover deep insights into current and prospective players, helping us understand their needs, behaviors, and motivations

Hire and manage 3rd party research vendors to ensure a high quality of work

Integrate insights from multiple studies and sources into a cohesive narrative with clear implications and recommendations

Present research findings and recommendations to senior teams in a clear and compelling manner

Collaborate closely with partner organizations including User Research (UXR) and Data Science

Qualification

Market researchConsumer insightsData analysisQualitative researchQuantitative researchStatistical softwareIndependent thinkingEagerness to learnCommunication skillsInterpersonal skills

Required

6+ years of experience in market research or consumer insights, either client-side or at a research agency

A consistent track record of impact (not research for the sake of it)

Experience personally conducting qualitative and/or quantitative primary research (meaning you did the research as opposed to managing a vendor / 3rd party who did it)

Strong analytical and statistical skills, with bonus points for experience with quantitative / statistical software (e.g. SPSS, SAS, R, Q, Python, Tableau)

Excellent communication skills (verbal and written), comfort presenting information in groups or 1:1

Strong interpersonal skills; able to work with a variety of personalities, skills, geographies, and seniority levels

Comfortable with ambiguity and change, ability to operate with minimal direction / supervision when needed

Independent thinking; ability to take direction and gather input from multiple sources, and chart a path with a mix of conviction, humility, and openness to evolution

Eagerness to learn and for self-improvement across hard and soft skills

Ability to travel, both domestically and internationally

Preferred

Experience in the Entertainment and/or Games industry

Passion for video games

Company

2K

Glassdoor3.6

2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.

Founded in 2005

Novato, California, USA

1001-5000 employees

http://2k.com

H1B Sponsorship

2K has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (11)

2023 (19)

2022 (15)

2021 (24)

2020 (19)