QVC · 1 month ago
Sr Paid Media Strategist
West Chester, PA
Full-time
Onsite
Senior Level
5+ years expQVC Group is a Fortune 500 company with six leading retail brands, including QVC and HSN. The Senior Paid Media Strategist is responsible for leading the paid social media strategy, focusing on driving revenue and customer growth while managing a multi-million dollar budget.
Retail
Responsibilities
Lead the paid media strategy and calendar, optimizing a multi-million dollar budget and identifying growth opportunities through data-driven insights
Collaborate with internal and external teams to enhance program effectiveness, overseeing creative direction to align with brand standards and channel optimization
Develop and implement targeting and segmentation strategies, communicate key updates, and explore new business opportunities to drive acquisition and revenue growth
Utilize analytical insights to make proactive program optimizations, partnering with Marketing Operations to ensure data accuracy and effectively communicate goals, forecasts, results, and challenges
Manage relationships with cross-functional teams, platform vendors, ad agencies, and internal departments to ensure alignment on strategy and calendar planning, dedicating time to collaborate with Specialists and Coordinators
Support the professional growth of Coordinators by setting clear goals, providing continuous coaching, and guiding their career development to enhance their skills and performance
Qualification
Required
Bachelors in marketing, communications, e-commerce, merchandising or related field; or equivalent experience
5+ years of experience in the digital marketing space
Proficiency in using data analytics and project management tools independently (including Airtable, Tableau and Ads Manager)
Exceptional project management skills, with a strong attention to detail
Ability to make independent decisions within online marketing and eMarketing contexts
Benefits
Competitive compensation
Paid time off
An employee assistance program
Parental leave
Paid volunteer hours
Amazing company discounts
Health care benefits starting on day 1
401(k)
Tuition reimbursement benefits
Company
QVC
QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Allison Shook
Senior Manager, Brand Marketing & Strategic Partnerships
Andrea Corbo
QVC On-Air Guest/Product Spokesperson
Recent News
MarketScreener
2025-11-05
Company data provided by crunchbase