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QVC · 1 month ago

Sr Paid Media Strategist - Meta

USA, PA, West Chester

Full-time

Hybrid

Senior Level

5+ years exp

QVC Group is a Fortune 500 company focused on live social shopping with multiple retail brands. The Senior Paid Media Strategist will lead the paid social media strategy for QVC and HSN, driving revenue and customer growth while managing a multi-million dollar budget and collaborating with various teams to optimize program effectiveness.

Retail

Responsibilities

Lead the paid media strategy and calendar, optimizing a multi-million dollar budget and identifying growth opportunities through data-driven insights

Collaborate with internal and external teams to enhance program effectiveness, overseeing creative direction to align with brand standards and channel optimization

Develop and implement targeting and segmentation strategies, communicate key updates, and explore new business opportunities to drive acquisition and revenue growth

Utilize analytical insights to make proactive program optimizations, partnering with Marketing Operations to ensure data accuracy and effectively communicate goals, forecasts, results, and challenges

Manage relationships with cross-functional teams, platform vendors, ad agencies, and internal departments to ensure alignment on strategy and calendar planning, dedicating time to collaborate with Specialists and Coordinators

Support the professional growth of Coordinators by setting clear goals, providing continuous coaching, and guiding their career development to enhance their skills and performance

Qualification

Paid media strategyData analyticsProject managementAirtableTableauAds ManagerCoachingTeam collaborationCommunication

Required

Bachelors in marketing, communications, e-commerce, merchandising or related field; or equivalent experience

5+ years of experience in the digital marketing space

Proficiency in using data analytics and project management tools independently (including Airtable, Tableau and Ads Manager)

Exceptional project management skills, with a strong attention to detail and the ability to make independent decisions within online marketing and eMarketing contexts