Apply on Employer Site

Authenticx · 1 month ago

Field & Event Marketing Strategist

Indianapolis, IN

Full-time

Hybrid

Senior Level

5+ years exp

Authenticx is on a mission to help humans understand humans through their innovative software platform. They are seeking a Field & Event Marketing Strategist responsible for planning, executing, and optimizing events to fuel pipeline growth and strengthen brand presence.

AnalyticsComplianceCustomer ServiceHealth CareSoftware

No H1B

U.S. Citizen Only

Responsibilities

Develop the annual field event strategy aligned with marketing and revenue goals

Evaluate event opportunities and make recommendations based on ICP alignment, ROI potential, and brand fit

Translate business goals into clear event plans, including themes, messaging, deliverables, and engagement strategies

Partner with product marketing, growth marketing, and sales leaders on event goals, positioning, and content needs

Own all logistics: venue selection, vendor management, sponsorships, travel, shipping, booth layout, A/V, and on-site operations

Manage timelines, budgets, and cross-functional workflows to ensure flawless execution

Coordinate with internal stakeholders (sales, creative, product, leadership) to deliver event assets, demos, and materials

Ensure brand consistency across all event touchpoints, including visuals, signage, presentations, and giveaways

Build pre-, during-, and post-event engagement strategies aimed at driving attendance, booth traffic, and sales conversations

Partner with sales to ensure alignment on event outreach, lead follow-up, and meeting scheduling

Develop communications for invites, reminders, follow-ups, and post-event nurture sequences

Track event metrics including leads, pipeline influence, attendance, engagement, and ROI

Conduct post-event debriefs and provide insight-based recommendations to improve future events

Maintain an event calendar, budget trackers, lead dashboards, and playbooks

Qualification

Event marketingCRM toolsProject managementDemand generationB2B SaaS experienceAnalytical skillsCreativity in storytellingCommunicatorCustomer-obsessed mindset