Apply on Employer Site

Wip · 3 days ago

Director, Communications, Media & Social Engagement

NYC Metro Area

Full-time

Hybrid

Director/Executive

$140K/yr - $200K/yr

10+ years exp

Wip is on a mission to build a once-in-a-generation energy brand, and they are seeking a Director of Communications, Media & Social Engagement to lead how the world engages with Wip. This role focuses on generating impact through strategic storytelling, media relations, and social engagement, ensuring that Wip remains a leader in the evolving energy market.

Retail

Responsibilities

Develop and own Wip’s storytelling architecture across social, PR, influencer, media, and internal communications

Ensure a single, clear, and powerful voice across every platform and audience

Translate brand priorities such as product launches, retail expansion, partnerships, and cultural activations into stories that travel and scale

Align the company around a consistent narrative that drives both category creation and cultural credibility

Design and execute a modern media strategy that ensures Wip shows up in the right places at the right time

Anticipate where attention is moving across media, podcasts, Substacks, cultural platforms, and emerging formats, and secure placements that position Wip as a leader

Build and maintain strong relationships with journalists, editors, podcasters, and producers across business, consumer, lifestyle, sports, and culture

Deliver credibility-driving coverage such as business press, leadership platforms, and product innovation stories, as well as demand-driving coverage such as lifestyle, culture, and consumer press

Manage all aspects of reactive and crisis communications with clarity and speed

Partner with agencies where valuable but set the vision and standard for how Wip shows up in the media ecosystem

Lead all owned channels including TikTok, Instagram, YouTube, Reddit, LinkedIn, and others with distinct strategies for each

Build communities and engagement by stimulating content from others, spotlighting fans and ambassadors, and creating conversations that fuel belonging

Develop a content engine that delivers consistently across organic and paid, with quality that is scrappy in execution but breakthrough in creativity

Push Wip into emerging platforms and formats with deep experience of what works, and a test and learn approach to stay ahead of culture

Ensure social is fully integrated with brand priorities, retail activations, and influencer programs

Build long-term partnerships with creators across sports, culture, lifestyle, and performance who embody Wip’s ethos

Lead seeding and gifting programs that feel authentic and generate earned demand

Develop and manage influencer campaigns, collaborations, and activations that drive relevance and sales

Oversee agencies, negotiations, and ROI tracking for influencer work

Oversee planning and buying across paid channels and integrate them with organic, PR, and influencer for amplification loops

Test and optimize paid channels including social, programmatic, OOH, and experiential to drive both awareness and trial

Ensure paid strategies reinforce Wip’s cultural credibility while scaling reach

Own an integrated communications calendar that aligns with brand, product, and retail milestones

Define KPIs across social, influencer, PR, and paid media, and report performance with rigor

Use insights and learnings to continuously refine and raise the bar on Wip’s communications and impact

Qualification

Communications strategyMedia relationsSocial media managementInfluencer partnershipsBrand marketingKPI measurementLeadership skillsNegotiation skillsTeam buildingStakeholder engagementCreative thinking

Required

Bachelor's degree in marketing or related field required

10+ years in communications, media, or brand marketing with high-growth consumer, active, or lifestyle brands

Proven ability to lead and execute strategies in social, PR, influencer, and media that break into culture

Experience generating both consistent coverage and breakthrough moments that define categories

Track record of building owned channels into vibrant, engaged communities

Strong leadership skills with the ability to coach and elevate teams

Strong Negotiation Skills with budget oversight responsibilities

Ability to work with multiple agencies or platforms as well as stakeholders for effective and measured outcomes

Relationships with media and influencer networks across business, consumer, lifestyle, and culture

Communication and influence management skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment

Equally comfortable setting long-term vision and being hands-on with execution

Experience balancing and measuring brand KPIs across short and long term agendas

Energized by speed, creativity, and entrepreneurial environments

Passion for building high performing teams and winning internal cultures

Ability to work in-office (we have an in-office policy with Fridays as optional work from-home, as business priorities allow)