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Ways2Well · 2 weeks ago

Senior Integrated Marketing Communications (IMC) Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Ways2Well is redefining the future of healthcare by empowering patients through data-driven, personalized care. The Senior Integrated Marketing Communications (IMC) Manager will lead the strategy and execution of integrated marketing communications to enhance brand equity and drive engagement.

FitnessHealth CareWellness

Responsibilities

Develop the annual integrated communications strategy aligned to brand and commercial objectives

Lead consumer-facing campaigns across paid, owned, and earned channels, ensuring consistent storytelling and brand voice

Build internal capabilities by establishing content frameworks, asset management systems, and in-house creative and media processes

Partner with the Senior Brand Manager to align communications with strategic positioning, innovation priorities, and key business milestones

Manage and mentor internal creative, digital, and content teams; oversee agency partners where specialized expertise is required

Orchestrate cross-functional planning across digital, social, PR, shopper marketing, and e-commerce

Create and implement campaign measurement frameworks; analyze performance, optimize in real time, and share learnings across teams

Qualification

Integrated marketingBrand communicationsCampaign managementContent developmentAnalytical skillsLeadership skillsPresentation skillsCollaboration skills