Apply on Employer Site

HUMAN · 3 weeks ago

Product Marketing Manager -- Application Protection

New York, NY

Full-time

Hybrid

Entry, Mid Level

$90K/yr - $140K/yr

2+ years exp

HUMAN is a company focused on making the internet safer by protecting enterprises from bots and fraud. They are seeking a Product Marketing Manager to drive go-to-market execution and shape the positioning of their application protection products, requiring a blend of strategic thinking and hands-on execution.

AdvertisingArtificial Intelligence (AI)Cyber SecurityFraud DetectionInternetSecuritySoftware

Responsibilities

Develop and execute comprehensive marketing strategies to promote our suite of application protection products

Drive product positioning, messaging, and competitive differentiation in the market

Lead market research to identify trends, customer needs, and competitive dynamics within the cybersecurity industry

Partner with product management, sales, and marketing teams to align product development with market demands and opportunities

Analyze marketing campaign performance and optimize strategies using data-driven insights to drive effective results

Act as a subject matter expert on application protection, providing insights and thought leadership through various channels

Provide sales enablement materials and training

Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral

Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies

Lead product launches and feature release strategies, and communication

Design and deliver training programs for sales and customer success teams

Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams

Collaborate on integrated marketing campaigns

Provide regular feedback on the product roadmap and feature prioritization

Support for beta programs and early adopter initiatives

Support for high-value customer opportunities

Qualification

Product marketing experienceB2B cybersecurity knowledgeGo-to-market strategiesMarketing automation toolsAnalytical capabilitiesProject management skillsPublic speakingWritten communicationVerbal communicationCollaboration skills