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Sullivan · 1 month ago

Associate Director, Analytics

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Sullivan is seeking an Associate Director, Analytics to lead and evolve how they measure, report, and optimize experiences and campaigns. This role bridges creative, strategy, and technology, ensuring clients have the data and insights needed to make smarter decisions.

Marketing

Responsibilities

Lead the development of measurement frameworks that define KPIs, success metrics, and reporting methodologies across websites, campaigns, and digital experiences

Translate business objectives into analytics strategies, identifying the right data, KPIs, and visualization approach for each engagement

Partner closely with creative, strategy, and digital teams to ensure analytics aligns with client goals and brand priorities

Partner with strategy to develop qualitative and quantitative research plans and recommendations

Oversee research execution directly or through a third-party partnersContribute to the codification of Sullivan’s measurement approach, creating scalable templates and best practices

Implement and maintain website tracking through Google Tag Manager (GTM)—including custom events, triggers, and variables for form submissions, scroll depth, video views, and other interactions

Collaborate with developers to ensure robust data layer design and accurate event tracking across all environments

Conduct QA and validation of all tagging implementations to ensure clean, consistent data capture

Maintain documentation and changelogs for tagging and tracking updates

Build and evolve dashboards in Looker Studio and Tableau, ensuring consistency, clarity, and a strong visual narrative

Understand how analytics data flows across tools (GTM → GA4 → Looker Studio/Tableau → database) and assist in maintaining integrations with SQL databases

Deliver reports and dashboards that connect data to business outcomes through clear storytelling and visualization

Lead analytics relationships with clients, serving as the go-to expert for measurement, reporting, and optimization discussions

Present insights, recommendations, and performance narratives in a way that bridges technical depth and strategic clarity

Identify opportunities to enhance measurement sophistication and evolve analytics deliverables

Guide internal and client teams in understanding analytics impact and next steps

Suggest opportunities for integrating data and measurement into projects

Help improve Sullivan’s internal analytics processes, QA standards, and documentation practices

Support new business efforts by advising on measurement strategy and analytics deliverables

Mentor junior analysts and contribute to building the agency’s overall analytics maturity

Qualification

Google Analytics 4Google Tag ManagerLooker StudioTableauData layer designSQL databasesMeasurement frameworksA/B testingSEO analyticsWorkflow automationCommunicationPresentation skills