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VaynerX · 2 days ago

Director, Analytics

New York

Full-time

Hybrid

Director/Executive

$145K/yr - $185K/yr

7+ years exp

VaynerMedia is a global integrated creative and media agency, and they are seeking a Director, Analytics to develop a team of effective data analysts. This role involves driving insights and recommendations to support business success for clients and mentoring talent within the agency's analytics capabilities.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts

Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders

Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth

Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements

Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients

Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions—to ensure alignment with client objectives

Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance

Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives

Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice

Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence

Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives

Qualification

Digital marketing analyticsMeasurement frameworksData visualization toolsPythonSQLClient communicationsExcel advanced skillsTeam leadershipStorytelling capabilities

Required

7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media

Deep understanding of digital media channels, measurement methodologies, and performance marketing

Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat

Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle

Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent

Experience in leading and managing a team of analysts across one or more accounts

Significant experience in client communications, including presentation, brainstorming, and thought leadership

Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution

Experience with Python & SQL

Advanced skills in Excel including pivot tables, V-Lookups, and macros