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Combined, a Chubb Company · 1 month ago

Digital Communications Specialist

Chicago, IL

Full-time

Onsite

Entry, Mid Level

2+ years exp

Combined Insurance, A Chubb company, is seeking a Digital Communications Specialist to join their dynamic marketing team. This role is pivotal in shaping the brand's voice across digital platforms, focusing on content strategy, creation, SEO management, and data analysis to enhance their online presence and drive engagement.

Insurance

Hiring Manager

Maritza De La Cruz, MSHRM

Responsibilities

Collaborate with the marketing team to create and implement a comprehensive content strategy that supports business goals

Develop compelling and engaging copy for our website, social media channels, and email marketing campaigns that align with our brand voice and marketing objectives

Oversee day-to-day SEO activities, including keyword research, on-page optimization, and performance analysis to improve organic search rankings and drive traffic to our digital platforms

Assist with the tracking, analysis and reporting of digital marketing metrics across platforms and suggest ideas for KPI improvements

Work closely with cross-functional teams, including design, product, and sales, to ensure content is consistent and aligned with overall marketing strategies and help manage the Digital Communications project flow

Keep up to date with industry trends, emerging technologies, and best practices in digital content and SEO to maintain a competitive edge

Qualification

Digital communicationsContent creationSEO managementData analyticsContent management systemsAICommunication skillsProject managementCreative thinking

Required

Bachelor's degree in Marketing, Communications, Journalism, or related field

Minimum of 2 years of experience in digital communications (e.g., content creation and publication, SEO, measurement, web page management, email campaigns)

Demonstrable examples of writing engaging copy for websites, social media, and email

Excellent written and verbal communication skills

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Creative thinker with a keen eye for detail and a passion for storytelling

Experience with content management systems (CMS), email marketing platforms, and project management tools (e.g., AEM, Salesforce, Google Analytics, Basecamp)

Knowledge of the use of AI for content creation, SEO, digital metrics data and other aspects of digital marketing, and the willingness to leverage it as the application matures