Tecovas · 1 month ago
Digital Operations Specialist
Austin, TX
Full-time
Onsite
Entry, Mid Level
$85K/yr - $95K/yr
2+ years expTecovas is a brand revolutionizing the western boot and apparel market. They are seeking a Digital Operations Specialist to enhance their digital product ecosystem by managing SEO implementation, analytics operations, and documentation to optimize the ecommerce experience.
Direct SalesE-CommerceFashion
Responsibilities
Write and refine developer tickets with clear requirements, edge cases, and objectives
Manage workflows across engineering, QA, and Digital Product to keep work moving efficiently
Support backlog grooming and sprint planning with detailed operational context
Maintain documentation across product features, system maps, workflows, and processes
Own production readiness checks for major releases and feature launches
Own daily SEO execution: metadata, H-tags, internal linking, schema, alt text, and technical hygiene
Maintain SEO health across PLPs/PDPs and ensure updates are implemented cleanly
Develop, update, and publish SEO-driven content (blogs, landing page updates, etc.)
Run SEO health checks and track progress using Semrush and Botify insights
Partner with Product Manager on SEO Strategy and pre/post SEO impact measurement
Own event and tagging governance across Heap, GTM, and Elevar
Implement tagging updates, validate events, and ensure consistency across tools
QA the data layer, troubleshoot tracking issues, and coordinate fixes with Engineering
Maintain clear documentation for all events and tagging standards
Build weekly and monthly dashboards in Tableau for KPIs and behavioral insights
Pull and analyze data from Heap Analytics to identify friction, drop-offs, and usability issues
Conduct funnel, heatmap, and scroll-depth analyses to support product decisions
Prepare pre/post analyses for new features, A/B tests, and SEO initiatives
Translate technical findings into clear, actionable insights for Product and cross-functional partners
QA features, content updates, and A/B test variants across environments
Monitor site health for broken experiences, regressions, tagging issues, or UX bugs
Conduct performance checks and identify potential blockers before release
Partner with PMs and Engineers to improve site reliability and quality
Qualification
Required
2-4+ years of experience in ecommerce operations, product operations, SEO execution, analytics, or a similar technical digital role
Working knowledge of technical SEO concepts, structured data, and on-page optimization
Familiarity with writing requirements for engineering and performing QA
Strong organizational and communication skills with the ability to translate business needs into clear tasks
Detail oriented, proactive, and motivated to improve processes, documentation, and workflow efficiency
Analytical mindset with the ability to interpret data to guide decision making
Preferred
Experience with Heap Analytics, GTM, Tableau, and SEMRush, a plus
Benefits
We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
401(k) match
Paid Parental Leave
Flexible PTO policy
Corporate wellness program
Eligibility to participate in Corporate Bonus Program
Generous employee discounts!
Company
Tecovas
Tecovas is a direct-to-consumer western-wear company that sells cowboy boots.
501-1000 employees
H1B Sponsorship
Tecovas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$115.4MKey Investors
ElephantPlus CapitalYETI Capital
2025-07-10Series Unknown· $10M
2022-01-12Series C· $56M
2020-02-25Series B· $15M
Leadership Team
David Lafitte
Chief Executive Officer
Kevin Harwood
Chief Technology Officer
Recent News
2026-01-07
Company data provided by crunchbase