Lindenwood University · 1 month ago
Senior Vice President, Enrollment Management and Marketing
St. Charles Campus
Full-time
Onsite
Director/Executive
15+ years expLindenwood University is a dynamic institution seeking a Senior Vice President for Enrollment Management and Marketing. The successful candidate will lead strategic enrollment initiatives, oversee marketing strategies, and manage a large team to enhance student recruitment and retention efforts.
AlumniEducationHigher EducationUniversities
Responsibilities
Develop and execute a comprehensive strategic enrollment management plan aligned with institutional mission and overall financial objectives
Set ambitious yet achievable enrollment goals with direct accountability for achieving results
Lead enrollment forecasting and modeling to support institutional planning and budgeting
Provide strategic counsel to the President on enrollment trends, competitive positioning, and market opportunities
Integrate the enrollment strategy with an expanding academic program portfolio and student success initiatives
Oversee all enrollment functions including undergraduate, graduate, transfer, international, and adult/online enrollment
Build sophisticated enrollment analytics capabilities including predictive modeling and competitive intelligence
Develop and manage enrollment funnel metrics with focus on conversion and yield optimization
Implement best practices in enrollment operations, CRM utilization, and enrollment technology
Optimize financial aid strategy to achieve enrollment and net revenue goals
Lead institutional marketing strategy including expanding the brand positioning and market segmentation
Oversee all digital marketing, content marketing, as well as traditional advertising on a local, regional, and national level
Develop and drive targeted marketing campaigns for distinct student populations (e.g., leveraging new programs such as nursing or AI, etc.)
Use data and analytics and timely reporting to ensure ROI and enrollment goals are met or exceeded
Manage overall marketing budget to maximize campus enrollment impact and cost-effectiveness
Recruit, mentor, and lead a high-performing enrollment and marketing teams/members
Foster a culture of collaboration, transparency, innovation, and accountability
Implement performance-based evaluations aligned to measurable outcomes
Optimize organizational structure for effectiveness and efficiency
Qualification
Required
Master's degree in Business Administration, Accounting, Finance, or a related field
Minimum of 15 years of progressive enrollment management leadership experience in higher education. Minimum of three continuous years at the VP (no. 1) or higher level at a comparable or larger institution
Documented expertise and success in enrollment turnaround and/or significant enrollment growth
Track record of meeting or exceeding ambitious enrollment and net revenue goals
Strong background in enrollment and marketing analytics, predictive modeling, and data-driven decision making
Hands-on experience with enrollment CRM systems (ideally EAB/Slate)
D2C marketing experience in higher education including digital marketing and key campaign management
Strategic thinker who is adept at translating vision (the WHAT) into actionable plans (the WHY and HOW)
Leader by example of a large, complex team as well as mentoring/coaching VP/AVP level
Relocation to the greater St. Louis area is a pre-requisite
Preferred
Experience at another private, established, comprehensive university of at least comparable size and complexity
Track record leading enrollment through growth, turn around or transformational change
Expertise in adult/online enrollment and graduate level enrollment strategies
Benefits
Upon hire, employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only).
Tuition discounts for doctoral programs (employee only).
Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1).
Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
Professional development opportunities through the Lindenwood Learning Academy.
Company
Lindenwood University
Lindenwood University is a school in Saint Charles.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Missouri Technology Corporation
2022-03-22Grant
Leadership Team
John Kaufhold
Vice President, Fiscal Affairs/Chief Financial Officer
Joe Sallustio, EdD
Senior Vice President & Chief Experience Officer
Recent News
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