Orange Logic · 2 weeks ago
Campaign Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $150K/yr
5+ years expOrange Logic is a company that has been solving complex content challenges for over two decades with their innovative Digital Asset Management system. The Campaign Marketing Manager will be responsible for planning, executing, and optimizing integrated marketing campaigns to drive awareness and engagement, working closely with various teams to ensure cohesive execution.
Asset ManagementDigital MediaSaaSSoftware
Hiring Manager
Lara Hacievliyagil
Responsibilities
Translate business priorities and PMM/Brand narratives into clear, actionable campaign plans (audiences, offers, channels, messaging)
Coordinate with Growth (paid), Brand/Content/Comms (creative + messaging), PMM (positioning), and Field teams (regional/account activation) to ensure aligned execution
Own and maintain the integrated campaign calendar to prevent channel overload, segment fatigue, and misalignment across teams
Own email as a core marketing channel, including strategy, execution, testing, and performance analysis
Design and manage always-on lifecycle programs (e.g., new leads, post-event nurture, recycling, newsletter, expansion)
Ensure nurture programs support measurable conversion, pipeline creation, and progression
Build and manage an integrated organic social calendar aligned to campaigns, customer stories, analyst wins, launches, and events
Partner with Brand and Content teams to ensure messaging, tone, and creative assets align with brand standards
Oversee scheduling, publishing, community engagement, and performance reporting for organic social
Partner with Field Marketing, Sales, and Revenue Operations to define and refine target account lists and tiers
Translate ABM strategy into actionable plays, including tailored email tracks, content bundles, event flows, and campaign sequences
Coordinate with Field and SDRs/AEs to ensure execution alignment and track account engagement and pipeline influence
Qualification
Required
5+ years of experience in growth marketing, demand generation, integrated marketing, or lifecycle marketing roles
Demonstrated experience managing multi-channel campaigns and email/lifecycle programs
Strong understanding of marketing automation, campaign sequencing, and lead lifecycle principles
Experience partnering with cross-functional teams (Growth/Paid, PMM, Brand, Content, Field, and Sales)
Hands-on familiarity with marketing automation systems, CRM platforms, and social publishing tools
Excellent project management, communication, and prioritization skills
Ability to analyze campaign performance, extract insights, and optimize dynamically
Comfortable operating in a fast-paced, high-growth environment with shifting priorities
Preferred
B2B preferred
HubSpot preferred
Benefits
Medical, Dental, & Vision Insurance
Life & Disability Insurance
401(k) & Roth with 4% employer match (fully vested)
20 Days PTO
8 Weeks Parental Leave
8 Company Holidays
Remote Work Environment
Company
Orange Logic
Orange Logic is a software research firm that provides innovative approaches in multiple fields including digital asset management.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-05-16Private Equity
Leadership Team
Brendan Wright
Chief Revenue Officer
Recent News
Company data provided by crunchbase