Marriott International · 1 month ago
Complex Marketing Manager
1567 Broadway, New York, NY, 10036, US
Full-time
Onsite
Mid Level
$84K/yr - $113K/yr
4+ years expMarriott International is a leading hospitality company, seeking a Complex Marketing Manager. This role is responsible for promoting on-brand messaging, developing marketing strategies, and managing digital presence to drive revenue and enhance brand awareness.
Customer ServiceHospitalityHotelTravel
Responsibilities
Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals
Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness
Showcases Food and Beverage promotions, both to hotel guests and to local patrons
Connects into resources in their region
Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization
Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals
Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals
Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity
Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs
Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested
Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s)
Cultivates partnership with and active participation in demand generation strategy development (SMR)
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines
Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice
Leads the strategic pull-through of continent and brand promotions and campaigns
Partners with Revenue Management to develop and execute promotional strategy
Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution
Supports group lead generation efforts
Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly
Manages internal and external partners to verify deliverables are executed to support hotel strategy
Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites
Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems)
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
Creates landing pages and Discovery Pages to enhance content, as applicable
Manages guest communications (e.g. confirmation, pre-arrival, etc.)
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS)
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels
Manages PR agency, if applicable, or internal PR messaging
Manages execution of PR events and promotions
Manages outlet marketing opportunities on third party and local partner sites
Defines in-house F&B programming in partnership with F&B Director and manage execution
Develops and implements social strategy
Manages paid social media budget and strategy
Assists in reviewing social media content calendars and collect local area and property events
Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc
Measures and communicates success of campaigns and digital performance using relevant reports tools
Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)
Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process
Completes other reasonable duties as requested by leadership
Qualification
Required
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area
Preferred
hospitality marketing or digital advertising experience preferred
hospitality marketing or digital advertising agency experience preferred
Company
Marriott International
Marriott International, Inc.
Founded in 1927Milwaukee, Wisconsin, USA
10001+ employees
H1B Sponsorship
Marriott International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (84)
2023 (97)
2022 (77)
2021 (37)
2020 (58)
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
IndiaTimes
2025-11-12
2025-11-09
Company data provided by crunchbase