Curri · 1 month ago
Head of Marketing
United States
Full-time
Remote
Director/ExecutiveCurri is a fast-growing, remote-first startup focused on transforming the logistics and supply chain industry. The Head of Marketing will lead the marketing function, develop growth strategies, oversee brand and product marketing, and collaborate across teams to drive customer acquisition and retention.
Building MaterialDeliveryDelivery ServiceLast Mile TransportationLogistics
Responsibilities
Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels
Own Curri’s brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages our target audience
Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with our customers
Lead and mentor the existing marketing team (currently focused on events and customer adoption), providing guidance and support for their efforts and helping them to develop new skills
Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions
Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics
Qualification
Required
Deep knowledge of the entire marketing funnel, from top-of-funnel brand awareness to bottom-of-funnel conversions
Proven track record of building and scaling a marketing function in a high-growth environment
Experience managing marketing campaigns and processes with a focus on measurable improvements
Strong ability to analyze marketing data, identify trends, and translate insights into actionable strategies
Proven ability to manage and mentor a marketing team
Experience working effectively across sales, product, and leadership teams
Experience working with all growth stakeholders to roll out new products and features
Preferred
Prior experience in the logistics, supply chain, or construction technology industries
Experience with a brand-building role at a company with a strong, recognizable identity
Proficiency in key marketing automation and CRM platforms
Benefits
Health
Dental
Vision
401K
Equity compensation grant
Company
Curri
Curri is a construction materials provider that develops a last-mile delivery app that connects supply stores to customers.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$48.15MKey Investors
Applico CapitalBessemer Venture PartnersBrick & Mortar Ventures
2024-07-22Series B
2023-06-06Series B· $42M
2021-04-02Series A· $6M
Leadership Team
Brian Gonzalez
Co-founder & CTO
Noah Tutak
Chief Product Officer
Recent News
2023-10-09
2023-06-22
Business Journals
2023-06-19
Company data provided by crunchbase