Beckman Coulter Diagnostics · 2 weeks ago
Global Commercial Marketing Manager- Microbiology
New York, NY
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $130K/yr
3+ years expBeckman Coulter Diagnostics is a global leader in clinical diagnostics dedicated to improving patient health. The Global Commercial Marketing Manager – Microbiology will drive brand activation and lead the development of marketing strategies to position the company as a leader in infectious disease diagnostics.
BiotechnologyHealth DiagnosticsLife ScienceManufacturing
Responsibilities
Collaborate with global marketing teams to deliver high-impact, customer-focused content that drives sales growth and strengthens brand positioning
Lead planning and execution of major infectious disease tradeshows and industry events, ensuring maximum visibility and engagement
Enable global sales success through innovative, transformative marketing strategies and tools that accelerate adoption
Manage and synchronize multiple complex projects, balancing priorities and aligning internal stakeholders (marketing, sales, product management) with external customer expectations
Capture and integrate Voice of Customer (VOC) and Voice of Sales (VOS) to inform data-driven marketing campaigns and content development
Build and nurture strategic relationships with key industry experts, opinion leaders, and customers to enhance market influence
Conduct in-depth portfolio reviews, competitive analysis, and market research to shape global marketing strategies and identify growth opportunities
Qualification
Required
Bachelor's degree in Life Sciences, Biotechnology, or a related field with 8+ years of proven experience, or a Master's degree with 3+ years of experience
Professional experience in the life sciences, biotechnology, or pharmaceutical industry, with a strong understanding of market dynamics
Demonstrated success in brand activation, delivering measurable results that drive growth and market impact
Proficiency in digital marketing and CRM platforms, including hands-on expertise with Marketo and Salesforce.com
Ability to travel up to 25% (includes international travel)
Preferred
Experience in Microbiology (Clinical Diagnostics and Clinical Microbiology)
Experience working in a Healthcare regulated Product Development and Sales environment, e.g., FDA, IVD
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Beckman Coulter Diagnostics
A global leader in advanced diagnostics, Beckman Coulter has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 80 years.
10001+ employees
H1B Sponsorship
Beckman Coulter Diagnostics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (27)
2023 (27)
2022 (38)
2021 (26)
2020 (32)
Funding
Current Stage
Late StageTotal Funding
unknown2011-02-07Acquired
Leadership Team
Ruth Lyons
VP North America Marketing
Recent News
2025-12-18
2025-12-17
Company data provided by crunchbase