Cloudinary · 1 day ago
Marketing Program Manager
United States
Full-time
Remote
Senior Level
5+ years expCloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. They are seeking a strategic and execution-focused Marketing Program Manager to drive pipeline growth for their Video product line, bridging product marketing strategy and campaign execution.
Cloud Data ServicesDigital MarketingDigital MediaInformation TechnologySaaS
Responsibilities
Pipeline & Program Ownership
Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Video
Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales
Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration
Cross-Functional Collaboration
Partner with product marketing to define audience segmentation, messaging, and value propositions
Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently
Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization
Data-Driven Decision Making
Monitor funnel metrics to identify what’s working, what’s not, and where to double down
Partner with marketing operations to ensure accurate attribution and reporting on campaign performance
Leverage insights to refine channel mix, targeting, and messaging to maximize ROI
Program Management
Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles
Manage budgets for Video product, ensuring investments drive measurable business impact
Create regular performance summaries to share learnings and next-step recommendations with leadership
Qualification
Required
5+ years of B2B marketing experience in a SaaS or technology environment
Proven track record of generating qualified pipeline through integrated marketing programs
Strong collaboration skills and ability to influence across cross-functional teams
Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools
Excellent organizational skills with the ability to manage multiple concurrent initiatives
Comfortable moving from strategy to hands-on execution
Benefits
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Company
Cloudinary
Cloudinary empowers companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.
201-500 employees
H1B Sponsorship
Cloudinary has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (3)
2021 (6)
2020 (5)
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
Blackstone Accelerates GrowthSalesforce VenturesBessemer Venture Partners
2022-02-15Secondary Market· $100M
2020-01-01Secondary Market
2018-01-01Secondary Market
Leadership Team
Itai Lahan
Co-Founder and CEO
Nadav Soferman
Co-Founder and CPO
Recent News
2025-11-10
2025-11-10
Company data provided by crunchbase