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Austin Regional Clinic: ARC · 1 month ago

Marketing Communications and Public Relations Specialist

Austin, TX

Full-time

Onsite

Entry Level

1+ years exp

Austin Regional Clinic is one of central Texas’ largest professional medical groups, recognized as a top employer. The Marketing Communications and Public Relations Specialist supports the strategic marketing, communications, and PR goals of the organization through content creation, media relations, and collaboration with various teams.

Health CareMedical

Responsibilities

Creates, edits, and proofreads content for all mediums including print, digital, audio, video (storyboarding), presentations, and displays. Content types include press releases, ad copy, patient communications, patient education pieces, corporate communications, web copy, social media posts, blog articles, scripts, and more

Collaborates with marketing, web, and creative teams to plan and develop content, style and layout

Researches industry-related topics, interviews industry professionals, stays up to date with developments, and generates new ideas

May lead cross-functional communications committee and coordinate daily, weekly, monthly, and quarterly publications

Follows and adjusts editorial calendar

Reviews and updates content across all media channels

Responds to media requests and coordinates interviews with appropriate spokespeople and leaders

Writes and distributes news releases and pitches stories that support company goals

Establishes and maintains productive working relationships with media outlets, publications, and reporters

Develops and implements communication plans

Initiates communication, collaboration, and problem solving with management, colleagues, and team members

Contributes to the daily operations and activities of the department by priority setting, schedule flexibility, and willingness to assist

Assists with monitoring and updating social media platforms for competitive information

Attends evening and weekend meetings and events as needed and writes about them

Reaches out to doctors and staff about community events they attended and writes about it

Actively participates in and contributes to ARC functions, activities, and events

Investigates problems and promptly seeks solutions in collaboration with appropriate persons

Meets expectations of customers in performing job responsibilities in a timely, efficient, and effective manner

Follows proper etiquette, such as thank you notes and other relationship-building communications

Complies with all Intellectual Property regulations

Adheres to all company policies, including but not limited to, OSHA, HIPAA, compliance, and Code of Conduct

Regular and dependable attendance

Follows the core competencies set forth by the Company, which are available for review on ARC SharePoint

Performs other duties as assigned

Qualification

Public relationsMarketing communicationsContent creationHealthcare marketingMicrosoft OfficeWriting skillsDetail oriented editingOrganization skillsExceptional communication skills

Required

A bachelor's degree in journalism, public relations, or related field

At least one year of public relations and/or marketing communications experience

Strong writing skills, including English grammar

Strong understanding of how to iterate written content for different mediums, always keeping the target demographic in mind

Strong organization skills and ability to meet strict deadlines

Detail oriented editing skills

Ability to use Microsoft Office tools such as Outlook, Word, Excel, OneNote and others to arrange meetings, write reports, create presentations, and analyze data

Understanding of and follow through of proper etiquette, i.e. thank you notes, 'nice to meet you' e-mails, and other relationship-building communications

Ability to be a team member who demonstrates courtesy and compassion in all aspects of job responsibility

Ability to respond to requests diplomatically with helpfulness by answering or finding out answers to questions

Ability to listen (without defensiveness) to customer concerns by acknowledging the concern and actively responding

Ability to handle phone calls with promptness, courtesy, and helpfulness

Ability to engage others, listen and adapt response to meet others' needs

Ability to align own actions with those of other team members committed to common goals

Ability to manage competing priorities

Ability to perform job duties in a professional manner at all times

Ability to understand, recall, and communicate, factual information

Ability to understand, recall, and apply oral and/or written instructions or other information

Ability to organize thoughts and ideas into understandable terminology

Ability to apply common sense in performing job

Exceptional communication skills both verbal and written

Preferred

Healthcare marketing experience

Benefits

Medical

Dental

Vision

Flexible Spending Accounts

PTO

401(k)

EAP

Life Insurance

Long Term Disability

Tuition Reimbursement

Child Care Assistance

Health & Fitness

Sick Child Care Assistance

Development

Company

Austin Regional Clinic: ARC

Austin Regional Clinic (ARC) is a multispecialty medical group committed to providing comprehensive, coordinated healthcare services throughout Central Texas.

Founded in 1980

Austin, Texas, USA

1001-5000 employees