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Vida Health · 1 month ago

Demand Generation Manager

United States

Full-time

Remote

Mid Level

$100K/yr - $115K/yr

3+ years exp

Vida Health is a virtual, personalized obesity care provider dedicated to improving health outcomes. They are seeking a strategic, data-driven Demand Generation Manager to design and optimize campaigns that drive qualified pipeline and accelerate growth, collaborating closely with various teams to align messaging and performance metrics.

Health CareMedicalmHealthPersonal HealthTherapeutics

No H1B

Responsibilities

Develop and execute multi-channel demand generation campaigns (paid media, email/nurture, webinars, content syndication, SEO/SEM, partnerships) to drive pipeline and revenue

Manage the paid media agency and collaborate with other agency partners and tools as needed

Plan, forecast and optimize campaign budgets and performance metrics to meet goals

Partner with content and brand teams to ensure campaigns align with messaging, creative direction and audience priorities

Collaborate with sales and sales operations to ensure seamless coordination on campaign targets, reporting and lead flow

Build and manage nurture programs to engage and convert target audiences throughout the funnel

Track, analyze and report on campaign performance; create actionable insights and recommendations for ongoing optimization

Develop and maintain reporting to monitor channel and funnel performance (e.g., traffic, revenue attribution, CPL, ROI)

Conduct testing (audience, creative, offer, landing page) to optimize conversions and scale successful tactics

Stay up to date on best practices and emerging tools in digital marketing, demand generation and analytics

Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA) and maintain data integrity

Qualification

Demand generationPerformance marketingMarketing automationPaid media managementAnalytical skillsCRM systemsCampaign attributionSegmentation experienceCollaboration skillsCommunication skills

Required

Bachelors Degree at a minimum

3–5 years of experience in demand generation or performance marketing (B2B SaaS or health tech strongly preferred)

Proven experience managing campaigns that deliver measurable pipeline and revenue impact

Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce)

Strong analytical skills and comfort working with performance data and reporting tools (e.g., Looker, GA4, Excel/Sheets, HubSpot reports, SFDC reporting)

Experience managing and optimizing paid media channels (Google Ads, LinkedIn, Meta, programmatic and/or trade publications)

Familiarity with writing and reviewing marketing copy for ads, landing pages and nurture campaigns

Ability to manage multiple priorities and deadlines in a cross-functional environment

Strong collaboration and communication skills for working closely with content, brand and sales teams