Workiva · 1 week ago
Senior Director, Revenue Marketing (Americas)
United States
Full-time
Remote
Director/Executive
$185K/yr - $296K/yr
15+ years expWorkiva is a company focused on driving revenue growth through innovative marketing strategies. The Senior Director, Revenue Marketing (Americas) will lead demand generation and regional marketing efforts across North America and Latin America, overseeing multi-channel strategies to acquire and expand customers.
AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware
Responsibilities
Set the strategic vision for revenue marketing in North America and Latin America, ensuring alignment with company objectives and regional revenue goals
Develop and scale regional marketing teams, fostering a culture of operational excellence, accountability, and innovation
Collaborate with executive and cross-functional leaders, including Product Marketing, Marketing Operations, Sales, Field, and Partner Marketing to ensure alignment and visibility of key initiatives
Serve as the advocate for Canada and LATAM demand generation within the global marketing leadership team
Develop and implement a comprehensive Americas demand generation strategy and regional marketing plan that drives brand awareness, demand, and pipeline
Own the Americas marketing calendar and budget – orchestrating multi-channel campaigns (digital, email, social, webinars), ABM programs, partner with field and partner marketing initiatives to meet pipeline and revenue targets
Jointly own the in-quarter pipeline target with Sales, driving qualified opportunity creation through focused revenue marketing initiatives
Monitor funnel performance from lead to closed-won and optimize tactics at each stage to maximize conversion rates and ROI on marketing spend
Provide regular reporting on pipeline contribution, campaign performance, and insights to regional and global stakeholders
Define and implement data-driven frameworks to measure and optimize marketing performance across North America and LATAM
Use performance insights to continually refine campaigns for improved lead quality, conversion, and revenue impact
Partner with Product Marketing, Marketing Operations, Sales and SalesOps leadership to optimize lead flow, improve MQL-to-SQL conversion, and enhance pipeline progression
Own reporting dashboards for key marketing KPIs, presenting results and insights to senior stakeholders
Partner closely with North American and LATAM product marketing and sales leaders to align marketing programs with sales priorities
Lead joint go-to-market planning for the Americas to ensure marketing campaigns, content, and events are coordinated with sales plays, target account lists, and quota objectives
Facilitate continuous feedback loops with Sales (e.g., pipeline reviews, SLA management) to jointly drive revenue outcomes
Oversee the design and execution of Account-Based Marketing (ABM) campaigns and field marketing programs targeted at strategic accounts in the region
Guide your team to create personalized account campaigns, executive events, regional webinars and industry conferences that engage key buyers and accelerate deal cycles
Ensure a balance of high-touch programs for enterprise accounts and scalable demand gen tactics for broader market segments
Manage and mentor a high-performing marketing team, including demand generation managers, campaign specialists, ABM leads, and channel managers
Set clear goals and KPIs for the team, provide coaching and professional development, and foster a culture of collaboration, creativity, and accountability
Champion marketing innovation in the Americas region
Leverage new technologies and techniques, prioritizing application and integration of AI and marketing automation for better targeting, personalization, and lead nurturing at scale
Continuously test and adopt best practices (account-based marketing, intent data, predictive analytics, etc.) to keep our demand engine on the cutting edge and highly efficient
Qualification
Required
15+ years of B2B marketing experience, with 5+ years in a leadership role driving demand generation or revenue marketing in a SaaS or technology company. (Experience marketing to enterprise buyers or within software/fintech industries is a plus.)
Proven track record of delivering pipeline and revenue growth through integrated marketing programs. You can demonstrate how your initiatives have directly contributed to sales wins and exceeded pipeline targets in prior roles
Expertise in demand generation tactics and modern marketing channels – including hands-on experience with digital marketing (SEM, display, ABM platforms), content marketing, email/nurture programs, webinars, and live events. You understand how to build a full-funnel campaign plan that moves prospects from awareness to closed deals
Strong leadership and team management skills, with experience building and scaling teams. You have led multi-functional marketing teams and excel at recruiting talent, setting clear goals, and developing individuals to reach their potential
Analytical and data-driven mindset – proficiency in marketing analytics, funnel metrics, and attribution. Comfortable with tools like Salesforce (CRM), marketing automation platforms (e.g., Marketo or HubSpot), and BI dashboards. You make decisions based on data and can adeptly interpret marketing performance to non-marketing stakeholders
Excellent collaboration and communication abilities. Proven experience aligning marketing with sales (and/or customer success), including establishing shared KPIs and working in tandem with sales leaders or RevOps teams. Able to influence and build trust with cross-functional partners across different geographies and levels
Knowledge of regional markets in the Americas. Familiarity with the North American business environment and an appreciation for Latin America's cultural and market nuances. Fluent English is required; proficiency in Spanish or Portuguese is a bonus (not required, but you must be effective working with teams in those regions)
Bachelor's degree in Marketing, Business, or related field (MBA or advanced degree is a plus)
Preferred
Experience developing and executing marketing strategies across multiple countries or regions (e.g., managing both U.S. and international marketing programs). Prior responsibility for a North America or Americas-wide marketing function is highly desirable
Demonstrated ability to work with Revenue Operations or Sales Operations on lead management, pipeline reporting, and optimizing the marketing-to-sales funnel. Familiarity with account scoring models, marketing attribution methodologies, and pipeline forecasting in partnership with sales is a strong plus
Exposure to implementing AI-driven marketing initiatives or advanced marketing technology. For example, experience with tools for predictive lead scoring, personalization engines, or other AI applications in B2B marketing will set you apart
Background in financial software, compliance technology, or a related B2B field can be beneficial, given Workiva's domain – enabling you to ramp up faster in understanding our product value propositions and target buyer personas
Proficiency in Spanish (or Portuguese) is a plus, to better support Latin American campaign localization and team management, though not a strict requirement
Benefits
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
Company
Workiva
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
1001-5000 employees
H1B Sponsorship
Workiva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (1)
2022 (3)
2021 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$680.58MKey Investors
Bluestem Capital
2023-08-14Post Ipo Debt· $625M
2014-12-12IPO
2014-10-17Series Unknown· $0.69M
Leadership Team
Julie Iskow
President & CEO
Penny Ashley Lawrence
SVP, CPX (Customer & Partner Experience)
Recent News
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