Apply on Employer Site

Dole Packaged Foods · 8 hours ago

Brand Manager

Westlake Village, CA

Full-time

Hybrid

Senior Level

5+ years exp

Dole Packaged Foods is a purpose led organization that champions accessible fruit nutrition. They are seeking a dynamic and strategic Brand Manager to develop and execute brand strategies for assigned product groups, collaborating with cross-functional teams to drive brand performance and optimize profitability.

Food and Beverage

Responsibilities

Develop and implement annual brand plans for assigned product groups, ensuring alignment with overall business objectives

Lead the creation and execution of long-term brand strategies that drive growth and brand equity

Evaluate program performance and identify competitive threats, working closely with the Insights team to conduct primary and secondary research that informs brand strategies and plans

Work with Insights & Analytics to analyze market trends, consumer behavior, and competitor activities, recommending adjustments to marketing and product strategies

Own the development of activation plans for both existing and new product lines, partnering with Integrated Marketing to ensure seamless execution

Support the product development process, from ideation to launch, developing business cases to assess market potential and ROI

Collaborate with other functional areas to bring viable new products to market quickly, ensuring alignment with brand positioning and consumer needs

Work to maximize the profitability of assigned product groups by monitoring cost, margin, and volume performance

Manage the brand budget, ensuring effective allocation and tracking of resources for all marketing and product initiatives

Develop content strategies and themes that resonate with target consumers, ensuring consistent messaging across all touchpoints

Partner with internal and external creative teams to develop brief for marketing campaigns, including media marketing and social media plans

Collaborate with cross-functional teams (Sales, Supply Chain, Product Development, etc.) to manage the brand’s performance and address any gaps between planned and actual results

Work closely with the sales team to ensure brand strategies are effectively executed at the retail level, including promotional plans and shelf placements

Manage volume forecasts and collaborate with the supply chain team to ensure product availability aligns with demand, balancing supply and ensuring timely delivery

Track and report on the performance of brand initiatives, providing recommendations for optimization based on insights and analytics

Provide regular updates to senior leadership on brand performance, highlighting successes, challenges, and key learnings

Oversee and manage consumer engagement programs, ensuring they align with brand positioning and objectives

Act as a brand ambassador, representing the brand in internal and external meetings, trade shows, and other industry events

Continuously identify and pursue opportunities to innovate and differentiate the brand in the marketplace

Other duties as assigned

Qualification

Brand managementMarket analysisProduct developmentBudget managementAnalytical skillsCross-functional collaborationProject managementInnovationCommunication skillsTeamworkIntegrity