California Post · 19 hours ago
Senior Audience Development Manager
LA Metro Area
Full-time
Onsite
Mid, Senior Level
$95K/yr - $125K/yr
5+ years expCalifornia Post is a new newsroom aiming to provide powerful journalism on the West Coast. They are seeking a Senior Audience Development Manager to drive audience optimization strategies across multiple platforms, ensuring their journalism reaches a wide audience through effective discoverability techniques.
Online Media
Responsibilities
Lead The California Post’s audience optimization and discovery strategy for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence
Develop and own optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform
Manage optimization strategy for homepage, landing pages, and article templates to improve discoverability, engagement, and conversions
Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies
Work with the New York Post’s newsletter editor to execute data-informed newsletter strategies focused on subscriber growth, acquisition, and audience retention
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time
Stay ahead of industry shifts, platform algorithms, and evolving search standards; translate changes into actionable newsroom strategies
Participate in editorial meetings and contribute real-time optimization insights to shape coverage
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom
Qualification
Required
5-7 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google's evolving web standards
Ability to balance priorities and thrive in a fast-paced start-up environment
Ability to be both a self-starter and team player
Strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
Preferred
Experience in a California-based newsroom is a plus
Social media optimization experience a plus
Proficiency in structured data/schema.org is a plus
Benefits
Comprehensive and highly competitive benefits package
Physical health
Retirement and savings
Caregiving
Emotional wellbeing
Transportation
Elective benefits
Company
California Post
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase