UPL · 1 week ago
Portfolio Marketing Lead - Herbicides, U.S. & Global
Cary, NC
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expUPL is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. The Portfolio Marketing Lead will manage the existing portfolio and develop asset strategy including product lifecycle management, driving new product launches, and collaborating with various teams to achieve portfolio objectives.
AgricultureFarmingFertility
Responsibilities
Develop and implement annual business and strategic marketing plans including volume targets, pricing, and positioning for assigned portfolio
In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation
Lead the continued development of the UPL product pipeline, launching new products and collaborating with product development and technical teams to develop a robust and customer centric pipeline
On-going support of sales; active interaction with sales organization and external customers including distributors and retailers
Oversee and direct advertising, communications, and public relations activities to support marketing plans
Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion
Work closely with supply chain and procurement to establish key cost optimization initiatives ensuring projects are defined and completed in a timely fashion
Coordinate product supply with Sales and Key Accounts; update forecasts for assigned products monthly
Create and manage 3-5-year strategic plan for portfolio to achieve sales and profit targets
Conduct competitive analyses and market research to identify market opportunities
Identify alternate sourcing & expansion for key growth molecules in the portfolio
Identify new growth pipeline leveraging combined portfolio and new formulations
Develop and recommend product pricing/profitability and positioning strategies for current and future products across all relevant customer and market segments
Lead Portfolio Leadership Teams (marketing, R&D, regulatory) and manage approved projects within current project management system
Manage approved projects within current project management system
Maintain third party agreements with expected obligations
Interface with global marketing and development managers
Build business cases with existing products
Qualification
Required
Overall 10+ years of experience in Ag- Business
Proven success in leadership roles in Strategic/ Product Marketing at a Regional (US/Canada) or global level
Excellent leadership skills and ability to connect and engage with diverse cultures
Strong analytical mindset, data-driven decision-making, and strategic thinking
Proven success in driving projects in a large, matrixed organization
Outstanding communication and presentation skills for both internal and external audiences
Preferred
Experience across functional areas of Sales/ Product Management / Marketing/ Strategic Product Marketing roles will be preferred
BS or BA degree required with a preferred focus in Agricultural Science or Business
Company
UPL
UPL is an agro-based company offering nutrition products(fertilizers) to farmers to optimize farm productivity.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.45B2021-12-31Post Ipo Debt· $700M
2021-03-01Post Ipo Debt· $750M
2004-01-23IPO
Leadership Team
Toshan Tamhane
Global Chief Operating Officer
Recent News
Business Standard India
2025-11-08
Canada NewsWire
2025-11-07
Company data provided by crunchbase