Premier Nutrition: The Good Energy People · 1 day ago
Integrated Marketing Manager
Emeryville, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $135K/yr
6+ years expPremier Nutrition Company is one of the fastest-growing companies in the proactive wellness space, focusing on protein shakes and powders. The Integrated Marketing Manager will lead the brand engagement strategy for Premier Protein, managing annual marketing plans and collaborating with internal and external teams to drive brand growth and consumer connections.
BiotechnologyDeveloper ToolsFood and BeverageHealth CareManufacturingMedicalNutrition
Responsibilities
Play a lead role in annual IMC planning. Lead the IMC process with an eye towards outstanding creative, media strategy, cultural moments, and 360 activation
Manage the planning process including the planning calendar, key milestones, and key reviews. Ensure agency partners and internal activation teams are smartly integrated across strategy, creative, media, digital, PR and omni (retail)
Ensure brand comms are engaging, on strategy, anchored in objectives, and extendable across touchpoints
Work closely with brand P&L owners to understand category dynamics, competitive landscape, consumer motivations, and brand positioning. Ensure campaign plans are anchored in brand objectives and consumer insights
Partner with Brand team leads on new product launch campaigns, ensuring creative briefs are comprehensive, campaigns are cohesive across channels, and internal and external teams are connected
Collaborate with internal digital, Ecom, and Omni leads and agency partners to build always-on programs across social, digital, and influencer. Ensure programs are smartly integrated with paid campaigns. Ensure post-ad experiences are engaging, intuitive, and high converting
Ensure internal functions are integrated and engaged in the planning process. Ensure clarity and alignment during key phases in order to build our strongest, most cohesive cross-channel plan
Manage the internal review and approval process for campaign assets. Collect and consolidate feedback. Run point on feedback communication with agency partners and internal team members
Act as the main point of contact for agency partners through campaign production, asset development and trafficking. Ensure partners are connected and working efficiently. Help to identify and smooth out any process bumps or gaps
Act as our internal lead on campaign performance reports and be a key contributor to overall campaign success across channels. Identify performance learnings and insights. Apply learnings and ensure continuous improvement and optimization. Share strategic learnings across brands
Regularly report campaign health to cross functional leads (IMC, Brand, Digital, Omni)
Push our campaigns to be more than paid advertising. Guide and motivate teams to leverage the unique strengths of various consumer engagement channels. Identify strong performing channels and new opportunities to gain SOV
Contribute thought leadership and insights to the organization
Be a passionate advocate and steward of best-in-class and emerging integrated marketing approaches
Work with the department lead to help strengthen and evolve the IMC function and how it can best add value to our brands
Attending broader marketing team and company meetings and presentations
All hands, team, and cross-functional meetings
Participating in company-wide activities and events
Administrative activity (email, calendars, etc)
Qualification
Required
Bachelor's degree or equivalent work experience
6+ years of experience in integrated marketing with strong proficiency across paid and owned channels
Strong understanding of brand strategy, comms strategy, and creative strategy
Experience leading multi-channel, 360-degree brand campaigns
Excellent leadership, listening, and communication skills
Passionate and strong believer in the power of ideas to drive brand strength and growth
Strong understanding of traditional and digital marketing trends, tools, and best practices
Strategic mindset, able to balance brand building and performance marketing goals
Experience planning and executing large integrated campaigns with digital at the center
Able to gather feedback from various stakeholders, synthesize, and gain consensus where needed
Excellent multi-tasker and able to thrive amidst overlapping projects and deliverables
Proficiency with project management tools, workflow tools, analytics/measurement tools, and presentation building
Preferred
CPG or adjacent experience preferred but not required
Agency experience preferred but not required
Benefits
Year-round ½ day Fridays
In-office massages
Free lunches & snacks
Dogs in the office
Culture of belonging celebrations
Engaging in-office events like bring your kids to work day
6% 401k match after 1 year
Generous paid family leave regardless of gender
All positions bonus-eligible
Company-wide volunteer days
Company-matched charitable donations
No employee handbook
No dress code
Coaching conversations instead of performance reviews
Walking meetings
Company
Premier Nutrition: The Good Energy People
Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders.
201-500 employees
H1B Sponsorship
Premier Nutrition: The Good Energy People has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (3)
2021 (5)
2020 (3)
Funding
Current Stage
Growth StageTotal Funding
unknown2013-08-02Acquired
Leadership Team
Alissa Dyer, PHR
People Business Partner (HRBP)
Nico Gallegos
Senior Manager, HR Business Partner
Recent News
Food Business News
2026-01-13
Food Business News
2024-12-05
Company data provided by crunchbase