Digitas North America · 4 days ago
Vice President Group Director, Brand Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$157K/yr - $246K/yr
10+ years expDigitas North America is a Networked Experience Agency focused on creating magnetic experiences for brands. They are seeking a visionary Vice President, Group Director of Strategy to lead AI-powered marketing for Fortune 100 clients, guiding them through content intelligence and digital commerce.
Marketing & Advertising
Responsibilities
Define the strategic vision and operating model for AI-enabled brand and commerce transformation across global CPG brands
Translate complex AI capabilities (GenAI, RAG, fine-tuning, model governance, testing, and data pipelines) into clear, actionable frameworks for CMOs, global brand teams, and cross-agency partners
Shape and govern end-to-end content systems, ensuring brand equity, trademark fidelity, and performance signals are consistently embedded in AI workflows
Partner with technology, product development, data science, creative, and media to build integrated roadmaps that align platform capabilities, consumer behavior, and business objectives
Lead strategic storytelling—crafting narratives, POVs, and frameworks that drive executive alignment and accelerate adoption of AI across regions and markets
Identify and unlock value pools across speed-to-market, cost efficiency, operational design, and performance lift
Serve as senior advisor to C-suite and global stakeholders, translating AI disruption into practical growth opportunities
Qualification
Required
10+ years operating at VP level within strategy, brand leadership, digital transformation, or innovation roles
2+ years of deep AI experience, including hands-on strategy around GenAI platforms, data integration, governance, and cross-functional activation
Proven ability to guide large, matrixed organizations (clients + agencies + technology partners) through high-complexity change
Expertise in CPG behavior, retail ecosystems, digital commerce, and omnichannel brand expression
A strong POV on the future of AI-driven marketing, with the ability to influence senior stakeholders and drive consensus across competing priorities
Exceptional storytelling, system thinking, and executive presence
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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