OPEXUS · 1 month ago
Senior Digital Marketing Specialist
Washington, DC, US
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $105K/yr
2+ years expOPEXUS is a leader in government process management software that has merged with Casepoint to enhance their offerings. The Senior Digital Marketing Specialist will be responsible for executing and optimizing digital campaigns to build brand awareness, generate leads, and support the growth of B2B SaaS solutions.
GovernmentInformation TechnologySoftware
Responsibilities
Execute and optimize digital marketing programs across SEO, SEM, paid media (Google, Bing, LinkedIn), and organic channels to drive awareness and lead generation
Manage day-to-day performance of paid campaigns and budgets, ensuring maximum ROI and alignment with demand generation goals
Monitor and analyze campaign performance data to identify opportunities for optimization, efficiency, and conversion improvement
Collaborate cross-functionally with campaign managers, content creators, and web teams to deliver cohesive, multi-channel marketing initiatives
Support website optimization initiatives, including landing page testing, user experience improvements, and conversion rate optimization
Stay current with evolving digital marketing tools, trends, and best practices to continuously improve performance and competitiveness
Assist with new technology implementation, including digital ad platforms, analytics, and automation tools
Qualification
Required
2-4 years of successful B2B software digital marketing experience, preferably in a high growth, fast-paced SaaS organization
Ability to translate marketing strategy into actionable digital programs with measurable outcomes
Strong understanding of SEO, SEM, social media, owned and paid media management and proven ability to work directly in Google Ads, Bing Ads, and LinkedIn Campaign Manager
Proven track record of analyzing performance metrics and optimizing campaigns based on data-driven insights
Hands-on experience managing marketing budgets and tracking ROI across digital channels
Collaborative mindset: skilled at partnering with campaign, content, and analytics teams to execute integrated campaigns
Knowledge of marketing automation, analytics, and CRM systems (e.g., HubSpot, Marketo, Salesforce, Google Analytics)
Curiosity and initiative: eager to test, learn, and innovate in a fast-paced, growth-oriented environment
Preferred
Familiarity with 6Sense, Influ2, and Qualified or other ABM/digital engagement tools
Company
OPEXUS
OPEXUS designs, develops and delivers government process management software.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-01-27Acquired
Leadership Team
Howard Langsam
Chief Executive Officer
Moe Goswami
President, CEO, and Founder
Recent News
Company data provided by crunchbase