NASCAR · 1 month ago
Manager, Consumer Marketing & Tenant Relations
Daytona Beach, FL
Full-time
Onsite
Mid Level
3+ years expNASCAR is a community of passionate individuals united in growing the sport. The Manager, Consumer Marketing & Tenant Relations is responsible for overseeing advertising, promotions, and marketing initiatives to enhance tenant sales and guest experience across ONE DAYTONA.
RacingSports
Responsibilities
Develop and implement comprehensive marketing strategies that drive consumer traffic, engagement, and sales performance for tenants
Serve as the primary contact for tenant marketing communication, including coordination of tenant meetings and distribution of marketing updates
Communicate monthly marketing activities, results, and performance recaps to the Real Estate leadership team
Oversee all campus visuals, including signage, banners, window displays, and vacant space activations to ensure brand consistency and visual excellence
Lead the Founding Partner Program, ensuring fulfillment of contractual obligations and maximizing partner exposure through creative activations
Identify and develop alternative revenue streams through on-site advertising, sponsorships, and partnership opportunities
Oversee production and placement of signage, promotional materials, and advertising to support property initiatives and events
Manage campus photography, videography, and drone programs to support marketing, PR, and social media needs
Cultivate and maintain strategic relationships with key community partners including the Daytona Beach Area Convention and Visitors Bureau, Chamber of Commerce, and Visit Florida
Represent ONE DAYTONA in the community and manage marketing activities related to local organizations and tourism partners
Collaborate with the events team to plan and execute on-site events, providing marketing support and on-site leadership as needed
Willingness to work nights, weekends, and holidays as required for event and activation support
Qualification
Required
Bachelor's degree in Marketing, Advertising, Journalism, Communications, or Business Administration
Minimum three (3) to five (5) years of experience in marketing or related roles
Strong ability to build relationships and leverage partnerships to achieve strategic marketing goals
Excellent written, verbal, and presentation communication skills; confident public speaker
Proven experience in project management, from concept development through execution and reporting
Creative, detail-oriented mindset with a passion for innovation and high-quality execution
Ability to manage multiple priorities and adapt in a fast-paced, dynamic environment
Collaborative, energetic, and professional approach to teamwork and tenant relations
Proficient in Microsoft Office Suite; experience with Yardi a plus
Preferred
Experience in retail, real estate, or shopping center marketing
Benefits
Highly competitive salaries
A solid benefits package focused on wellness
Opportunities for you to grow and develop both personally and professionally
Company
NASCAR
NASCAR is the sanctioning body for one of North America's premier sports.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brandon M Thompson
Vice President of Diversity & Inclusion
Daryl Wolfe
Executive Vice President, Chief Revenue Officer
Recent News
Media Post
2026-01-23
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