Zip · 4 days ago
Events Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid Level
$118K/yr - $130K/yr
4+ years expZip is a procurement platform company that simplifies the complex process of purchasing software and services for enterprises. They are seeking an Events Marketing Manager to oversee the planning and execution of third-party sponsored events, ensuring high engagement and effective brand promotion.
ComplianceEnterprise Resource Planning (ERP)FinanceInformation TechnologyProcurementSoftware
Responsibilities
Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence
Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events
Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution
Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings
Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement
Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience
Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation
Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics—including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced—to determine and prove event ROI
Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)
Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics
Qualification
Required
4+ years experience in event marketing
Proven experience in end-to-end event execution, specifically managing high-volume sponsored event programs including major trade shows and targeted 1:1 meeting programs
Exceptional attention to detail and organizational skills; the ability to manage complex logistics for multiple projects simultaneously in a fast-paced environment
A metric-driven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making data-backed strategic recommendations
Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues
A creative with a passion for experiential activations and audience engagement
Excellent written and verbal communication skills - including copywriting
Experience in event management (third party, sponsored trade shows and events); preferably at a B2B company
Preferred
Experience in project management software, event marketing or management, and sales management tools: Asana, Salesforce, Marketo, webinar platforms, etc
Benefits
📈 Start-up equity
🦷 Full health, vision & dental coverage
🍽️ Catered lunches & dinners for SF employees
🚍 Commuter benefit
🚠 Team building events & happy hours
🌴 Flexible PTO
💻 Apple equipment plus home office budget
💸 401k plan
Company
Zip
Zip is an intake and procurement orchestration platform that enables users to initiate purchase requests across the enterprise.
201-500 employees
H1B Sponsorship
Zip has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (9)
2023 (4)
2022 (4)
Funding
Current Stage
Late StageTotal Funding
$371.32MKey Investors
BondY CombinatorY Combinator Continuity Fund
2024-10-21Series D· $190M
2023-05-15Series C· $100M
2022-05-25Series B· $43.3M
Leadership Team
Rujul Zaparde
Co-Founder & CEO
L
Lu Cheng
Co-Founder & CTO
Recent News
2026-01-16
Digital Commerce 360
2025-12-30
Company data provided by crunchbase