Arvato · 1 month ago
Social Media & Content Marketing Specialist
Louisville, KY
Full-time
Onsite
Mid LevelArvato Supply Chain Management is looking to add a Social Media & Content Marketing Specialist to their team. The role involves building, maintaining, and growing Arvato’s community of clients and prospects through social media campaigns, content creation, and collaboration with the Global Marketing team.
Transportation/Trucking/Railroad
Responsibilities
Implement marketing initiatives and social media campaigns to drive brand visibility, capability awareness, build trust, and create relevance and engagement in target audiences. Generate leads
Manage content creation, distribution & community engagement Draft, edit, design, post, manage content & engagement across multiple social media channels – especially LinkedIn, Twitter, and Instagram
Support our Business Development in collateral creation for pitching
Measure campaign and social media KPIs, develop monthly reporting, and initiate optimizations and recommendations for improvements
Manage internal and external events
Create, manage, and distribute press releases in close cooperation with our Corporate Communications team and build relationships with relevant US media, editors, and influencers
Continuously screen & analyze Arvato’s solutions & capabilities and client operations for relevant best practices, competitive strength, and unique selling points as input for posts and storytelling
Analyze the competition and their strengths and weaknesses, and position Arvato’s strengths against them
Research potential clients and identify decision makers within the client organization, and document findings on the CRM system
Qualification
Required
Background in B2B marketing with a focus on social media and content marketing
Strong knowledge of social media channels – especially LinkedIn, Twitter, and Instagram
BS/BA degree in Marketing or a relevant field
Established contacts with local media partners, editors, and influencers
Preferred
Industry experience in logistics outsourcing / 3PL
Familiarity with AI-driven ad targeting and performance optimization
Excellent writing skills (posts, articles, press releases)
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent listening and communication skills with a strong ability to create and build relationships
Ability to produce high-quality work in a fast-paced, deadline-driven team environment
Benefits
Medical, Dental, Vision, Life Insurance, and Disability Pay
401(k) with company matching up to 6%
Paid Time Off, including paid holidays
Flexible Spending Accounts
Voluntary benefits such as legal and financial assistance, pet insurance, and more
Employee Assistance Program
Ongoing employee development opportunities including tuition reimbursement, scholarships, and training
Commuter benefits
Employee engagement activities
Company
Arvato
𝗪𝗲 𝘀𝗵𝗮𝗽𝗲 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻𝘀 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆 Logistics seems so simple – just goods in, goods out. For us there is so much more to it.
Founded in 2018
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Christopher H.
CFO North America & Brazil
Brent Behrens
Partner Account Specialist
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