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Best Western Hotels & Resorts · 1 month ago

Manager, Marketing, Boutique & Upscale Brands – Hybrid AZ

Phoenix, AZ

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Best Western Hotels & Resorts is a global leader in hospitality, aiming to inspire travel through unique experiences. They are seeking a collaborative and detail-oriented marketer to support brand marketing initiatives for their Boutique and Upscale brands, focusing on brand architecture, guest experience strategies, and integrated marketing efforts to drive growth.

Hospitality

No H1B

Responsibilities

Support the development and refinement of brand architecture across Boutique and Upscale brands, ensuring consistency and clarity

Translate Upscale and Boutique brand positioning into actionable marketing tactics and premium guest-facing experiences

Ensure brand standards are upheld across all marketing touchpoints and communications

Collaborate with property teams to align brand goals, guest insights, and on-property Upscale and Boutique activations

Partner with Operations teams to support integration of brand standards into elevated service delivery

Work with digital marketing specialists to execute content strategies, CRM initiatives, and optimize owned channels for Upscale audiences

Assist in managing paid media campaigns in partnership with internal teams and external agencies

Monitor campaign performance and guest engagement metrics to support reporting and optimization

Contribute to seasonal and evergreen campaign development, including briefing, execution, and post-campaign analysis

Support personalization efforts using CRM data and loyalty program insights to enhance premium guest experiences

Collaborate with the loyalty team to strengthen member engagement and brand affinity for unique customer segments

Help drive revenue and bookings through targeted brand campaigns and performance tracking

Utilize CRM platforms and Adobe tools (e.g., Adobe Experience Manager, Adobe Analytics) to support marketing efforts

Leverage AI tools to improve efficiency in content development and campaign execution

Participate in process improvement initiatives and contribute ideas to enhance marketing operations

Take on ad hoc and stretch projects as needed to support evolving business priorities

Qualification

Brand marketing experienceDigital marketing fundamentalsPaid media campaign executionCRM platform familiarityAdobe tools proficiencyFinancial awarenessHospitality industry knowledgeProject managementCommunication skillsOrganizational skills

Required

Approximately 5–7 years of experience in brand marketing, preferably within hospitality, travel, or luxury lifestyle sectors

Bachelor's Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience

Strong understanding of Upscale portfolio brand strategy and digital marketing fundamentals

Experience with paid media and campaign execution for premium audiences

Financial and budgeting awareness

Proficiency in Microsoft Office Suite

Familiarity with CRM platforms and Adobe tools

Ability to manage projects and collaborate across teams

Excellent communication and organizational skills

Understanding of hospitality industry dynamics and Upscale guest behavior

This is a hybrid position, requiring an onsite presence approximately three (3) days per week at our Headquarters location (6201 N 24th Parkway | Phoenix | AZ | 85016)

Ability to travel up to 10% of the time