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Collegium Pharmaceutical, Inc. · 4 days ago

Senior Manager, Marketing Automation

Stoughton, MA

Full-time

Hybrid

Senior Level

$175K/yr - $190K/yr

6+ years exp

Collegium Pharmaceutical is building a leading, diversified biopharmaceutical company committed to improving the lives of people living with serious medical conditions. The Senior Manager Marketing Automation will manage the day-to-day operations of the Marketing Automation platform, collaborating cross-functionally to enhance usability, drive adoption, and deliver actionable insights that improve customer engagement and business performance.

BiotechnologyLife ScienceMedicalTherapeutics

Responsibilities

Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and Service providers to achieve defined business objectives and enhance campaign execution

Design, build, test, and deploy omnichannel marketing campaigns, (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system

Translate Marketing requirements into specific automation programs within SFMC

Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements

Manage marketing automation roadmap, priorities, roles and responsibilities of Marketing, agencies, third party vendors

Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners

Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results

Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys

Develop approach and ensure integration with Veeva Vault CRM to create synergistic and orchestrated omnichannel campaigns

Evaluate, consult on future tools such as AI related to field and operational efficiency, insights, and impact

Qualification

Salesforce Marketing CloudMarketing AutomationPharmaceutical industry experienceAnalytical skillsStakeholder managementCompliance understandingProblem-solving skills

Required

Bachelor's degree in Computer Science, Information Systems, Finance, Business, Analytics or related field

6-8 years of experience in the pharmaceutical or life sciences industry managing Marketing Automation with Salesforce Marketing Cloud

Strong analytical, communication, and stakeholder management skills

Strong attention to detail, problem-solving skills, and ability to translate business needs into technical solutions

Comfort working independently as an individual contributor with high accountability

Understanding of compliance and regulatory considerations in pharma/biotech industry

Company

Collegium Pharmaceutical, Inc.

Collegium Pharmaceutical is building a leading, diversified specialty pharmaceutical company committed to improving the lives of people living with serious medical conditions.

Founded in 2002

Stoughton, Massachusetts, USA

201-500 employees