Search Solution Group · 1 week ago
Public Relations and Personal Brand Manager
Charlotte, NC
Full-time
Hybrid
Mid Level
3+ years expSearch Solution Group is a nationally recognized executive search and staffing firm known for industry expertise and unmatched delivery. They are seeking a PR & Personal Brand Manager to elevate the CEO's public presence and strategically position him as a thought leader, focusing on building a powerful personal brand that attracts companies for hiring needs.
ConsultingHuman ResourcesLegal
Hiring Manager
Stefanie Johns
Responsibilities
Build and execute a personal brand strategy designed to position the CEO as the go-to industry expert for hiring, recruiting, and organizational talent needs
Create a compelling digital presence that encourages companies to proactively reach out for help filling roles
Craft messaging that reflects the CEO’s voice, leadership style, and industry expertise
Identify brand partnerships, speaking engagements, interviews, and media opportunities to increase inbound business interest
Ensure consistent brand presence and reputation across all digital and public channels
Write and schedule high-quality social content (LinkedIn posts, thought leadership, articles, videos, stories) on behalf of the CEO
Develop content that highlights success stories, recruiting insights, industry perspectives, and credibility-building achievements
Manage content calendars, trends, engagement strategy, and brand storytelling
Review analytics and optimize content to increase reach, credibility, and inbound business leads
Coordinate and produce video content, podcast clips, and behind-the-scenes brand moments
Create and pitch press releases, media kits, and PR stories centered around the CEO and SSG
Build and maintain relationships with journalists, editors, podcast hosts, and industry media
Secure opportunities that reinforce the CEO’s reputation as a top expert companies go to when they need to hire
Monitor press mentions, interviews, and PR performance metrics
Coordinate the CEO’s involvement in conferences, fireside chats, webinars, panels, and community events
Prepare talking points, bios, event briefs, and follow-up materials
Strategically position the CEO as a speaker and industry voice that attracts organizational interest and new business opportunities
Ensure all CEO-facing communications reflect personal brand consistency
Manage brand-focused inbox communications and message drafting
Partner with internal marketing to align personal brand initiatives with company branding
Qualification
Required
Bachelor's degree in Marketing, Communications, PR, Journalism, or related field
3+ years of experience in PR, personal branding, executive communications, or social media strategy
Exceptional writing skills with the ability to mirror tone and voice
Experience growing personal/executive brands across social platforms, especially LinkedIn
Strong understanding of brand storytelling and digital PR
Ability to work in a fast-paced environment and manage confidential executive initiatives
Highly organized, proactive, and deadline-driven
Preferred
Video editing, graphic design, or content production experience is a plus
Benefits
The opportunity to build and own a high-impact personal brand with measurable business impact.
Creative autonomy and direct access to executive leadership.
A fun, energetic, high-performance culture.
Competitive compensation and benefits.
Company
Search Solution Group
Search Solution Group is a staffing and recruiting company that offers executive recruitment and headhunting services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ashley Goldberg
Partner
Chris Zanghi
Western New York Managing Partner
Recent News
2025-09-12
2025-07-31
Company data provided by crunchbase