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Viral Nation · 1 day ago

Associate Director, Performance Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They are seeking an Associate Director, Performance Marketing to lead integrated performance marketing strategies and drive conversions across various digital channels for a portfolio of clients.

AdvertisingMarketingSocial Media

Responsibilities

Develop and lead integrated performance marketing strategies, combining paid social, programmatic, and other digital channels to maximize sales across the brand's direct-to-consumer (DTC) site, major retail partners, and emerging social commerce platforms like TikTok Shop

Implement technical solutions, including deep linking, to create a seamless, high-converting journey from digital paid platforms directly to the product pages on retailer sites or mobile applications, and lead best-in-class measurement solutions to attribute sales from retailer sites to brands paid media campaigns

Serve as the subject matter expert for emerging social commerce platforms, leading the strategy and technical execution of campaigns within TikTok Shop and other native social checkout environments

Continuously innovate and develop forward-thinking strategies and roadmaps as media capabilities and measurement solutions evolve

Own and manage media budgets, utilizing forecasting and optimization techniques to ensure efficient allocation and maximum ROI across all performance channels

Support with the continuous optimization of social commerce and catalog campaigns, ensuring product feeds are accurate, complete, and tailored for each channel's specific advertising needs

Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators and external stakeholders

Create Playbooks & Principles to influence overall strategies at scale & educate internal and client stakeholders

Qualification

Performance marketing strategyDigital media campaignsMeasurementAttributionTikTok Shop campaignsGoogle AdsProgrammatic advertisingGoogle Workspace proficiencyStorytellingFast-paced environmentCross-functional collaboration

Required

5+ years of professional experience with performance marketing strategy, execution, and measurement across paid social, programmatic, YouTube, and Google Ads

3+ years of professional experience with developing strategies and executing digital media campaigns focused on driving sales from direct-to-consumer (DTC) sites, major retail partners, and emerging social commerce platforms

Experience developing strategies and executing TikTok Shop and other emerging social commerce platform campaigns

Strong understanding of measurement and attribution solutions across paid social, programmatic, YouTube, Search, etc., ensuring digital campaigns can prove ROAS across both owned and retail sites

Strong storytelling and influence ability to internal and external partners, and senior leaders (VP, GM level)

Strong motivation in a fast-paced environment with a bias for action

Ability to effectively work independently as well as collaboratively across multiple functions

Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing

Highly organized with strong accountability for timelines, deliverables, and campaign performance