Wip · 1 day ago
Brand Manager
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $130K/yr
5+ years expWip is a company dedicated to redefining the energy experience through innovative products. The Brand Manager will own brand storytelling and collaborate cross-functionally to drive awareness and engagement with Wip’s offerings.
Retail
Responsibilities
Develop and execute 360° brand campaigns that connect cultural relevance with business impact
Lead briefs, timelines, and creative development from concept through launch
Partner with Creative to evolve our visual and verbal identity as we scale into new channels
Build out annual AOPs as well as Short and Long Term Planning process around product, brand, and portfolio
Identify and manage brand, sponsorships, and influencer partnerships that expand reach and credibility
Collaborate with Retail Marketing to ensure consistent brand storytelling across retail touchpoints
Be the POC and lead ownership for brand cross-functional alignment for new products, brand messaging, and product portfolio
Partner with E-comm to build brand moments that drive traffic and conversion
Align with Sales to support new launches and retail programs with compelling brand narratives
Work closely with the Analytics and Finance teams to track campaign performance and ROI
Work closely with the creative team to inform, brief, and lead creative outcomes with their partnership
Stay tapped into emerging trends, cultural conversations, and creators who align with Wip’s mission
Bring creative, high-energy ideas to build brand love — inside and outside the company
Lead innovative and volume diving recommendations for Wip to have a foothold into cultures and communities that lift brand value and awareness - leading to purchase intent
Qualification
Required
Bachelor's degree in business, marketing, or related field required
5+ years of experience in brand marketing at a high-growth CPG, beverage, or lifestyle brand
A creative strategist who understands culture, design, and data in equal measure
Hands-on, resourceful, and comfortable operating in a fast-moving startup environment
Excellent communicator and project manager — can lead a campaign from deck to door drop
Experience managing external agencies or production partners
Knowledge of influencer marketing, retail marketing, activation, or social media strategy
Ability to work in-office (we have an in-office policy with Fridays as optional work from-home, as business priorities allow)
Benefits
Performance-based bonus
Company
Wip
Wip™ is building a new standard in energy – creating breakthrough products that deliver performance, portability, and purpose for people on the move.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase