Bevi · 4 days ago
Head of Growth Marketing
Boston, MA
Full-time
Hybrid
Director/Executive
$209K/yr - $258K/yr
10+ years expBevi is on a mission to transform how beverages are delivered and consumed, and they are seeking a Head of Growth Marketing to drive high quality demand and accelerate funnel performance. This role involves overseeing various marketing initiatives and collaborating with cross-functional teams to optimize demand capture and conversion as the business grows.
Food and BeverageGreenTechHardwareInternet of Things
Responsibilities
Own Bevi’s full acquisition strategy across paid, digital, SEM, SEO, AEO, email, CRM, website conversion, and events
Design multi-channel campaigns that deliver predictable, cost-efficient pipeline
Build a rigorous experimentation roadmap focused on improving conversion rates, lowering CAC, and increasing pipeline velocity
Integrate AI-powered tools and workflows to unlock new levels of personalization, automation, and speed
Establish a test and learn culture grounded in clear hypotheses, disciplined measurement, and visible results
Develop dashboards, KPIs, and reporting infrastructure that illuminate performance across the entire funnel
Partner with RevOps to ensure strong data quality and attribution enabling accurate insights and forecasting
Use predictive signals and scoring models to raise pipeline quality and improve Sales productivity
Work with the Director of Experiential Marketing on the events playbook that consistently generates high intent leads and strengthens our brand
Work collaboratively to build the national and regional event strategy into the overall growth strategy
Build measurement frameworks to track ROI pipeline impact and post-event conversion
Collaborate with Experiential Marketing, Sales, and RevOps to build a full 360 digital and in-person strategy to maximize the impact of in-person events and activations
Lead technical SEO and AI search content strategy and ongoing optimization to capture demand and rank for high intent commercial queries
Work with the content and brand team to build an AI-enhanced content engine that scales insights and accelerates organic traffic growth
Own lifecycle strategy to improve lead scoring, routing and nurturing
Ensure email and automation programs deepen engagement and create consistent high quality handoff to Sales
Combine behavioral data and AI driven insights to personalize journeys at scale
Own the marketing website as a performance asset optimizing UX, messaging, speed and testing frameworks
Develop clear conversion pathways for every audience and ensure the site reflects Bevi’s expansion into a broader beverage platform
Build, mentor, and scale a high performing growth team
Partner closely with Sales leadership on funnel alignment, definitions, processes, and shared accountability
Serve as a strategic advisor to the VP of Marketing and executive team on growth insights and forecasting
Champion a modern growth mindset that blends creativity, analytics, and intelligent automation
Qualification
Required
A deeply analytical marketer who thrives on clarity, structure, and measurable outcomes
Experienced in building growth engines for B2B or B2B2C businesses ideally in high growth or hardware enabled recurring revenue environments
Fluent across acquisition channels: paid digital, SEO, SEM, AEO, CRM, and experienced in lowering CAC and improving funnel efficiency
Passionate and informed about how AI is reshaping marketing including generative, predictive, and autonomous tools
A player coach who's comfortable digging into dashboards, running tests, optimizing attribution, and making fast decisions
A strong cross-functional collaborator who communicates clearly and brings focus and operational discipline
Energized by experimentation and execution and motivated by results - not vanity metrics
Preferred
10+ years in growth demand generation or performance marketing roles
Experience leading high performing teams in scaling environments
Deep data analytics experience taking complex data sets and turning them into actionable insights
Expertise with tools such as HubSpot, Salesforce, Looker and attribution platforms
Proven success building experimentation roadmaps and improving conversion at every stage
Benefits
Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
401(k) with company match
Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
Generous fully paid parental leave for both birth parents and non-birth parents
Fully employer paid disability and life insurances
Wellness and fitness reimbursements
Monthly stipends for cell phone use and commuting costs
Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
Happy hours, team-building events, bagel breakfasts, Values awards - and more.
Company
Bevi
Bevi develops a smart water dispenser that customizes flavored and sparkling beverages on demand.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$130.29MKey Investors
Cowen GroupBessemer Venture PartnersTrinity Ventures
2022-08-09Series D· $70M
2022-07-26Series Unknown
2019-01-23Series C· $35.5M
Leadership Team
Cathy Lewenberg
Chief Executive Officer | Board Director
Eliza Becton
Co-Founder | VP Product
Recent News
2025-07-08
Morningside Venture Investments
2024-05-09
Company data provided by crunchbase